What lies ahead for both brand marketers and certification bodies in this landscape of sustainability? Tune in to learn:

✅ The business case for organic beyond growing sales

💡 Certifications these amazing brands have chosen and why

🤔 Surprising business screw ups when certifications saved the day

When consumers are in purchasing mode, independent verification is by far the most highly trusted source of sustainability information. Nearly half of beauty consumers are more inclined to opt for sustainable products when they spot third-party accreditation, where only 26% feel motivated by on-pack sustainability information without certification.

As consumers become increasingly savvy about greenwashing, they seek assurance through certifications. This raises the question: what lies ahead for both brand marketers and certification bodies in this landscape of sustainability?

Join us in exploring this intriguing topic as Soil Association Certification engages in a compelling conversation with a diverse range of accredited brands from the food & drink, beauty, and health & wellbeing industries.

Speakers include:

Sarah Brown, Founder & CEO of Pai Skincare
Sarah Brooks, Co-founder of The Yes Yes Company
Will Dennis, Group Head of Sustainability, The Bamford Collection

Provenance and Soil Association Certification invite marketers to delve into an in-depth discussion on the dynamics of certification in each sector, understanding the opportunities and challenges it presents, and gaining insights into effectively communicating the guarantees of your third-party accreditation. Doors open from 5pm with a panel discussion start at 6pm, followed by networking nibbles and drinks until 9pm.

Provenance partners with over 200 brands and retailers in the beauty, wellness and food & drink industries, including The Nue Co, Wild Nutrition, Cult Beauty and BELU. The global lead in transparency technology, Provenance helps companies share fact-checked sustainability information at the point of sale.

Can't attend in person? Register to watch the livestreamed conversation here.

The Future of Consumer Confidence: Certifications that Matter