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The Future of Content - a marketing industry debate

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WeWork Chancery Lane: Fox Court

14 Grays Inn Road

London

WC1X 8HN

United Kingdom

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The marketing industry is changing as we've never seen before. Are you ready?

The content needs of brands are changing rapidly. The landscape, from the brand experience perspective, is being heavily informed by social channels, technology, personalisation, addressability, programmatic and format innovations, to name but a few areas.

Join us at an event to discuss the future of marketing, content creation and how best to adapt to these changes.

Agenda:

18.15 : Introduction to Trigger: Why we need to rethink content - Stephen Wise, Co-founder, Trigger

18.30 : Keynote: What's next when it comes to content? - Paul Archer, Founder at Duel, Author and Adventurer

18.50 : Panel: Is the traditional advertising model dead?
 - Speakers include John Beasley (CMO, Vero True Social and ex VP Marketing, Monster Energy), Christine Beardsell (Managing Partner of Content, Fold7), Thorben Seeger (Head of Sales, Duel)

19.10 : Panel Q&A

19.30 : Thanks / Find out more - Stephen Wise, Co-founder, Trigger

19.35 : Networking

Beer kindly supplied by WeWork.

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Date and Time

Location

WeWork Chancery Lane: Fox Court

14 Grays Inn Road

London

WC1X 8HN

United Kingdom

View Map

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