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The Future of PR Analytics 2019

Thursday, February 28, 2019 from 8:30 AM to 2:00 PM (GMT)

The Future of PR Analytics 2019

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Ticket Type Sales End Price Fee VAT Quantity
The Future of PR Analytics 2019: Ticket Feb 21, 2019 £185.00 £0.00 £37.00

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Event Details

For the full speaker programme, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: Ketchum, 90 Southwark St, London SE1 0SW

8.30am Registration, coffee, croissants, fruit and informal networking

Chairpersons Intro
Ben Smith, founder, PRmoment


What KPIs Comms Directors are using by channel - survey results
Imogen Osborne, Founder, The Pulse Business


Understanding your organisation's measurement journey
Richard Bagnall, CEO, Europe and the Americas, CARMA

  • How to analyse the type of evaluation you have in place
  • Understand how other organisations report on their communication KPIs and how they compare to your own
  • How to map and prioritise improvements to your approach to analytics

Has AI measurement arrived?
David Benigson, CEO, Signal


Putting data at the heart of a PR firm
Jonny Bentwood, Global Head of Data & Analytics, Golin

  • How Golin have put data at the heart of what they do
  • The democratisation of data: why data should be for everyone
  • How to align channel data with your customer's data
  • What do clients want from data?
  • Why Golin do not believe a PR firm should try and build a technology solution

IBM's measurement journey: A discussion with Lucy Linthwaite, External Media Relations Leader UK and Ireland, IBM and Ben Smith, founder, PRmoment

  • What does an in-house person want from their measurement and analytics
  • A buyers perspective on the current measurement solutions in the market
  • What are the frustrations in putting together a  robust analytics process?
  • How do you know what technology is right for you?

Networking break


Why H&K Strategies partnered with Brandwatch to build Sherlock
Allison Spray, Director of Data and Insights, Hill & Knowlton Strategies

  • Marrying of offline and online KOL data sets
  • How Sherlock enables H&K Strategies to better plan its client campaigns, create more engaged conversations, understand different tribes within a campaign audience and track the appropriate metrics
  • The implications of AI on planning and measurement  

What analytics do comms directors want from their PR and communications agency?
Interview with

Ben Smith, Founder PRmoment
Erin Salisbury, Senior Account Director, Ketchum  
Chris Talago, VP PR & Communications JAPAC & EMEA, Oracle


How the UK government measures the impact of its communications
Claire Pimm, Deputy Director of PM priority campaigns, insight and evaluation, Prime Minister's Office and Cabinet Office comms


Chairpersons closing remarks
Ben Smith, Founder, PRmoment

A light buffet lunch.

2.00pm Close of event



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When & Where

90 Southwark St,
SE1 0SW London
United Kingdom

Thursday, February 28, 2019 from 8:30 AM to 2:00 PM (GMT)

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Organizer is an online magazine for the PR sector. Our editorial looks behind the scenes of the PR industry, highlighting best practice and giving our readers an insight into the world of PR.

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