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The Future of Sales Summit - supported by APS

Association Of Professional Sales

Wednesday, 6 December 2017 from 13:00 to 17:00 (GMT)

The Future of Sales Summit - supported by APS

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Type End Quantity
The Future of Sales Summit . . . . . (by invitation only) 6 Dec 2017 Free  

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A durhamlane event supported by the APS

What is the real future of the Sales Profession? We’re in the midst of a perfect storm of change that’s shaking up the profession. The convergence of Marketing and Sales; competition growing exponentially; buyers becoming more sales-resistant; a burgeoning sales-tech revolution; and a dearth of future-proof sales talent – where should your priorities be?

At the durhamlane-curated Sales Summit 2017, cut through the noise and learn from true proven-practices shared by people who are already on the sales transformation road. Engage with sales thought leaders, practitioners and innovators to set the course for your sales transformation strategy in 2018 and beyond. Join us for provocative presentations and insightful debates to discover:

  • How ready is your team to harness the benefits of sales enablement AI?
  • What type of people will rise and thrive in the transformed sales organisation?
  • How much of the predicted ‘future of sales’ applies to your business - today?
  • How to shape your role as a senior sales leader to stay current and relevant?





Doors open – registration, refreshments and networking


Opening address  ‘Street-fighting Sales’ – Richard Lane


Sales AI – what you really need to take notice of: trends in sales analytics, sales cadence, and sales productivity  - Martin Moran opening keynote address


Customer Engagement Behaviour Analysis – developing  intelligent sales teams – Philip Purver & Alison Freer


The Leadership Truths of Sales Transformation – Panel discussion chaired by Richard Lane - (Panel – to be announced)


Break and networking


The Future of B2B Sales, from Vendor Push to Customer Pull: what does best practice look like now?  – Graham Hawkins closing keynote address


Closing comments – Richard Lane


Close – networking & drinks



Richard Lane - durhamlane

Co-Founder & Managing Partner


Richard Lane is a sales thought leader, trainer and sought-after keynote speaker. His sessions have built up a reputation for being engaging, motivational and highly impactful. With over 20 years of commercial experience, Richard understands how to blend valuable theory with real-life examples as well as providing actionable steps that will help you achieve more. His passionate and humorous personality creates an entertaining, enlightening and empowered atmosphere, welcoming the audience to share their stories and experiences.

Richard is creator of durhamlane’s proven sales methodology “Selling at a Higher Level”. A simple framework that helps sales and non-sales people to be highly successful.

As Co-founder and Managing Partner of durhamlane, Richard practices what he preaches by leading a business that delivers double-digit growth year-on-year. One of his overriding goals is ‘to raise the bar of the sales profession’ and make it a profession to be proud of.

Martin Moran

Managing Director, International –

Non-Executive Director - durhamlane


Martin brings more than 25 years of experience in managing and growing business operations across a variety of industries in Europe and globally, with a proven track record for building high-performance sales organisations. Prior to his role at InsideSales, Martin held GM and sales executive roles Lumesse Limited, ServiceSource International and Salesforce. As the first employee in Salesforce’s EMEA organisation, he helped grow the company’s EMEA business to $300 million in annual revenue.

Martin and his team at InsideSales are at the forefront of Sales AI and Sales analytics, which is rapidly changing the landscape of sales operations. Martin is also a non-executive board member for durhamlane.

Philip Purver



Phil has more than 35 years’ experience working in sales, sales management and director levels for software, consulting and training companies across the globe. Phil has a strong passion for sales and helping people to perform and drive strong customer relationships himself and with his team. Phil’s experience includes leading sales from $24m to $120m as part of a European IT Services company over 4 years and been a management consultant helping to transform sales teams such as Europcar. Phil has lived and worked in the UK, Australia and France.

Phil’s deep expertise in the Customer Engagement Behaviour Assessment (CEBA) framework delivers powerful insights into the behavioural change needed by salespeople to forge long-lasting and profitable partnerships with customers.


Graham Hawkins

CEO and Founder of


With more than twenty-eight years of business experience in executive B2B sales and sales leadership roles, Graham Hawkins is a highly experienced and versatile business executive with proven strengths in strategic business development, go-to-market planning, and sales and marketing.

Graham has worked in the UK, Australia and across Asia Pacific as a representative of some of the world’s most innovative IT, telecommunications, finance and media organisations. Graham has an MBA and is also a part-time lecturer and student mentor in the RMIT Executive MBA Program.

Graham has extensive experience in developing, mentoring and leading highly successful sales teams while driving multi-channel sales engagement strategies that dovetail with the new Age of the Customer.

Today, Graham is the founder of SalesTribe, the world’s first career transition management company designed specifically to assist B2B sales people who require career assistance. Businesses need access to modern sales best practices, and sales people need new opportunities. makes those connections.

Alison Freer

Director of Consulting & Learning, durhamlane


As Director of Consulting & Learning at durhamlane, Alison works widely with fast growing companies to develop the commercial leadership capability they need to scale successfully.

An Association for Coaching trained executive coach, Alison specialises in delivering leadership coaching with senior executives, as well as devising bespoke commercial leadership development programmes. Alison has worked widely with many corporate sector clients, as well as with teams in Sales, IT and Operations.

Alison has collaborated with Durham and Newcastle university Business Schools, and brings executive education experience to her work with senior sales leaders and their teams as they adapt to the demands of achieving sales success in the digital age.

Do you have questions about The Future of Sales Summit - supported by APS? Contact Association Of Professional Sales

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When & Where

The Bank Clubhouse
1 Angel Court
United Kingdom

Wednesday, 6 December 2017 from 13:00 to 17:00 (GMT)

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Association Of Professional Sales

The Association Of Professional Sales is a not for profit organisation that has been created to work closely with the key thinkers and leading practitioners within the selling community developing knowledge that can be applied by all organisations and practitioners and those who are committed to improving the sales practice.

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The Future of Sales Summit - supported by APS
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