Summary:
The world of search is evolving at a pace we’ve never seen before — and it’s transforming how businesses are discovered online.
From the early days of hidden keywords and link-building, to the rise of question-based search, every shift has changed the playbook. Now, we’re entering an entirely new era: AI-powered search.
Whether it’s Google’s AI Overviews and upcoming AI Mode, or the growing use of generative AI tools like ChatGPT, Copilot, Perplexity, and Claude, one thing is clear: the way customers find your business online is changing dramatically.
To help you navigate this shift, Optix’s Joe Cayley (recently invited to speak at a Google-supported conference in Greece) will be leading this session exclusively for Helm members.
What you’ll learn:
✅ What’s driving the rapid changes in search
✅ What AI-powered search means for your business
✅ How to adapt with Generative Engine Optimisation (GEO)
✅ Practical steps to future-proof your digital strategy
