The Future of Search: How AI is Changing SEO
AI is reshaping how people search online.
It's no longer just about the blue links on Google.
From Google's AI Overviews and AI mode, to the rise of answer engines like Perplexity and ChatGPT... Search is changing. Fast.
In this webinar, we’ll break down what these changes mean for brands and marketers.
We'll cover:
- Google's latest changes (AI Mode and Overviews)
- The shift from SEO to AI Search (GEO / AEO)
- What brands should be thinking about now
- Content strategies in the age of AI
- Tracking and measuring visibility
This isn't about quick wins or hacks to rank you #1 on ChatGPT.
I don't claim to have all the answers.
But with over a decade in SEO, helping clients adapt to every major algorithm update, I’ll help you understand what’s already here, and what could be coming next.
You’ll come away with a clear understanding of how AI is changing SEO, and what it means for your marketing.