The future of search: Is AI rewriting the rules?
Join our exclusive Growth Circle, where marketers come together to dissect the challenges and trends reshaping our industry.
Date and time
Location
Online
About this event
- Event lasts 1 hour
Online event: We'll send you a meeting link after you sign up.
How can brands win when search engines provide answers without requiring clicks, and what this means for traffic, attribution, and customer journey mapping.
We'll dive into real attribution challenges, share strategies that are actually working in the zero-click era, and explore how to measure success when traditional metrics fall short.
Expect to explore
- How search has evolved from information retrieval to instant answers
- Why traditional funnel metrics are breaking down and what to do about it
- Strategies for winning brand visibility in the answer box economy
- Pivoting content strategy from click-through to consumption-focused
Frequently asked questions
Most marketing events are about listening to speakers. Growth Circles are about shaping the conversation. You'll spend time in active discussion with other senior marketers, not watching presentations. It's a chance to share real challenges and honest insights.
No, the power of Growth Circles lies in honest, unguarded discussion under Chatham House rules.
We actively seek topic suggestions from our community. You can propose themes during registration, at the end of sessions, or by contacting our team directly. The best topics come from real challenges our participants are facing.
We curate each session to ensure diverse perspectives while maintaining seniority levels. Participants need to be actively running marketing campaigns with strategic decision-making responsibility. We review applications to ensure good fit and valuable peer-to-peer learning.