THE FUTURE OF SEGMENTATION IS CO-CREATIVE
Embracing our role in the future of segmentation – a discussion
As segmentations shapers and makers, surely, we are all waking up at night in a cold sweat, right? Haunted by the idea of our pride and joy being relegated to the segmentation graveyard, gathering dust with other lack lustre segmentations. The ones which lack clarity, relevance or actionability.
But why worry, when the industry is buzzing with new tools which sit ready to set up our segmentations for a potential evolution. Surely these are the magic dust we need. Just before you relegate yourself to the sidelines in favour of seemingly sexy new tools …consider this… ‘The answer is you – it was you all along’.
Join us in our love letter to the beauty of co-created segmentations which stand the test of time. This isn’t about pitching AI tools as the epitome of innovation in isolation but focusing on elevating our own craft.
We’ll discuss, challenge and consider the future of segmentations as a journey of co-creation, client, agencies, stakeholders together. Creating intuitive, iterative and gut-feel gutsy segmentations. Segmentations which don’t need magic dust when they have been shaped to be gold dust.
Join Senior Director Katherine Thew on the 24th of September 4:00 PM GMT / 12:00 PM EDT / 9:00 AM PDT as she considers the importance of our role in designing, exemplifying and amplifying segmentations with impact.
But we won’t just bring one perspective to the party, we’ve been consulting those on the inside, our wonderful clients who live and breathe segmentations and are working hard to ensure segmentations continue to deliver.
