The Future of Social within Search
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The Future of Social within Search

By ROAST

Social platforms are no longer just channels for connection, they are becoming powerful search engines in their own right.

Date and time

Location

ROAST (TIPi Group)

First Floor 53 Frith Street London W1D 4SN United Kingdom

Lineup

Agenda

8:30 AM - 9:00 AM

Arrival & Refreshments

9:00 AM - 9:05 AM

Introduction to The Future of Social within Search

9:05 AM - 9:25 AM

Social Media as a Source for Ai

James George

Social platforms are actively being cited by LLMs. This makes geo, content, and brand sentiment more important than ever, as what gets published online is shaping the way AI learns, interprets, and r...

9:30 AM - 9:50 AM

Social for Brand Expertise, Search & PR

Aimee Metcalf

Social isn’t just a broadcast channel - it’s now a driver of authority and visibility: Brand Expertise: Showcase knowledge, thought leadership, and niche authority where audiences gather. Search: So...

9:55 AM - 10:30 AM

Social Listening for Real Insights

Jamie Ross-Skinner

Alex Sheppard

Communities are forming and thriving on platforms like Reddit, where raw and authentic dialogue gives a truer reflection of what audiences think and feel. Harnessing this insight requires a shift in ...

10:35 AM - 11:00 AM

Panel Discussion | Brand led

11:00 AM - 11:15 AM

Networking & Refreshments

Good to know

Highlights

  • 2 hours, 30 minutes
  • In person

About this event

Film & Media • Other

Welcome to The Future of Social Search, hosted by ROAST, Growth & ROAS Media Agency.


The Future of Social Search

Social platforms are no longer just channels for connection, they are becoming powerful search engines in their own right. From TikTok’s growing role as a discovery hub to LinkedIn’s unmatched professional conversation data, social search is shaping how brands, consumers, and influencers connect.

This session will explore the ideation, evolution, and future of social search, covering platforms like Instagram, TikTok, Reddit, LinkedIn, Pinterest, and YouTube.


Why It Matters

Social search is not just a trend, it’s the next wave of consumer discovery. With users increasingly searching within platforms rather than through traditional engines, understanding how to leverage these conversations will be essential for brand visibility, influencer collaborations, and long-term growth.


Key Themes

  • How brands and agencies can harness social search ideation
  • What makes platforms like TikTok, Pinterest, and LinkedIn uniquely powerful for discovery
  • The future role of influencers, including finance creators - how they collaborate with brands and how they prefer to be briefed
  • ROASTok & Beyond – case examples of how content drives discovery


Speakers

Jamie Ross-Skinner, Insights Director

Alex Sheppard, Insights Manager

James George, Organic Performance Account Manager

Aimee Metcalf, Organic Performance - Content Lead

Organised by

ROAST

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Hosting

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Free
Oct 29 · 08:30 GMT