The Future State of Content

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DigitasLBi

146 Brick Lane

London

E1 6RU

United Kingdom

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The Future State of Content

"The future has arrived — it's just not evenly distributed yet."

William Gibson is credited with saying that almost 20 years ago. And it's as true now as it was then. Technological advancements are happening all the time, but their uneven distribution means it could be months or even years before we fully understand their impact.

So, while we may soon all be speaking 'emoji', or chatting it up with our favourite bot or going on virtual reality 'mini-breaks' during our lunch hours, there's really no way to predict how all these new forms of content will impact us.

Or is there…?

In the absence of a crystal ball, we've asked some of the top thinkers in London's digital industry to join us for a panel discussion. Together, we'll take a look at the content trends driving our industry today and discuss the impact they might have on our digital future.

Our panellists

  • Neil Davis – Managing Director UK & Europe at Squiz

  • Lucie Hyde - Head of Content and Digital Channels at Barclaycard

  • Justin Kirby – Content marketing lecturer & author

  • Clare O'Brien - Digital performance, content & advertising consultant

  • Jamie Toward - Managing Partner, Content at Karmarama

Agenda

  • 18:30 - 19:00 - Mixing & mingling with drinks and snacks

  • 19:00 - 20:30 – Brief intros & panel discussion

  • 20:30 - 21:00 - Networking

Key topics

We hope you'll have lots of questions of your own, but here are a few we hope to explore:

  • How can past and present approaches to content production and consumption help us prepare and adapt for the future?

  • What are some of the key tech tools out there today that will help us adapt?

  • With marketers spending the vast majority of their budgets on native ads and sponsored content, will "traditional" advertising as we know it disappear any time soon? Should it?

  • Content is often the "quid pro quo" that companies use to get us to part with our data. As the data economy grows, what role should 'big data' play in helping companies plan their future-state content strategies?

  • eCommerce is outstripping high street sales in some sectors and content is driving those sales. So, who’s in the content management driving seat, marketing or merchandising, and how might that change in the months or years to come?

About our host

DigitasLBi is a modern, data-inspired agency. We are the only agency designed to offer clients who seek to transform their marketing a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your business. Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination. Our work is designed to make a place for our clients’ brands in the busy lives of the people with whom they want to connect. In short, DigitasLBi exists to make your brand count. For more information, visit www.digitaslbi.com.

About our sponsors

FH Joanneum is a university in Graz, Austria that offers Europe's first distance-learning Master's degree in content strategy. With courses taught by some of the world's leading experts in the field, the programme gives students a strong grounding in both the theoretical and practical aspects of enterprise content strategy. Applications are now open for the 2017/18 academic year. For more information, please visit the FH Joanneum Content Strategy website.

Since GatherContent launched in 2012, they have helped tens of thousands of teams, across 135 countries, avoid hours of pain. They continually strive for a better way to organise, structure, produce, manage and migrate content for web projects - fighting the good fight against bad content. Learn more at the GatherContent website.

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DigitasLBi

146 Brick Lane

London

E1 6RU

United Kingdom

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