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The Fuzzy Front End - Balancing Risk from Ideation to Market Launch

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Knuston Hall

Irchester

Nr Wellingborough

NN29 7EU

United Kingdom

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Broadly speaking, the fuzzy front end is defined as the period between when an opportunity for a new product is first considered (the idea), and when the product or service innovation is judged ready to enter “formal” development, moving it towards market launch.

This event explores how spending time on the very first steps of the innovation process can mitigate risk further down the road and improve the chances of success for your new product or service.

The speaker: Professor Peter Ford – Professor of Design/Head of Commercial Design, De Montford University, Leicester. Professor Ford has specialised in assisting Small, Medium and Large Enterprises make effective use of design within their businesses strategies and more recently on the benefits of being resource efficient in the design and development of these products. This has extended to advising Governments in the UK, Oman and Indonesia on the role of design in industry.

There will also be an opportunity to meet with the Innovate2Succeed team and local Business Advisers from the Velocity Growth Hub to learn more about the support available to growing, innovative businesses.

Who should attend?

The workshop is suitable for senior leadership teams/founders and owners of SMEs based in Northamptonshire, Warwickshire and Leicestershire who:

  • Innovative businesses with potential, ambition and capacity for high growth
  • New business owners who would like to ensure their idea and plans are robust (particularly technology based start-ups)
  • Business owners who would like to launch something new within their existing business

This event is funded by the Innovate2Succeed programme and attendees should be eligible for help under this scheme or similar local programmes based on the criteria above.


DATA PROTECTION: This workshop is provided free to you if you meet the eligibility criteria. We will keep all information you provide confidential and treat it in accordance with the requirements of the Data Protection Act 1988.

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Date and Time

Location

Knuston Hall

Irchester

Nr Wellingborough

NN29 7EU

United Kingdom

View Map

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