Why are some companies like Patagonia and Tony's Chocolonely far more successful in tackling some of the biggest issues in our world compared to most others, regardless of their commitment to make a difference, size or industry? How do you explain that some impact strategies have a 300-400 percent higher success rate compared to others in a similar context?

Join this talk to learn about the key pitfalls most business leaders fall into on their journey to balance profits with impact on major issues such as poverty, social exclusion, pollution and climate change. Discover the golden formula to avoid these pitfalls for better, longer lasting impact, balanced with a strong commercial platform.

After working for over ten years in technology companies Melanie van de Velde, Founder of Big Tree Global and B Journeys, experienced the challenges of balancing profits and purpose first hand when she ran a social enterprise for young women in the slums in Africa. This sparked a fire in her to figure out how business can best contribute to key global issues.

She embarked on a 7 year research study to explore what makes more and less successful impact strategies, literally to the end degree. Her findings reveal 5 key factors that set the best impact strategies apart from the many that struggle. Her research was awarded the Adam Smith Prize for PhD Excellence. Nominated for the prize by Cambridge University, her thesis underpins many of the insights in her book 'LOVE YOUR LEGACY: Five secrets of leading businesses that build a better world'.

https://www.bigtreeglobal.net/about