The Guide to Analysing Business Trends

Master the art of spotting and analysing business trends to make smarter market decisions.

Overview
Understanding business trends is essential for anyone looking to navigate the ever-evolving market landscape. This course provides a clear and focused introduction to the mechanics behind market trends, exploring real-world examples and the key drivers that shape them. Whether you are a novice or seeking to sharpen your analytical eye, this course offers insightful guidance to help you recognise emerging patterns.

Through a detailed step-by-step approach, you will learn how to determine market trends effectively, boosting your confidence in interpreting data and making informed business decisions. The included workshop allows you to apply your knowledge, reinforcing key concepts with practical thinking, all delivered in a fully online format.

Learning Outcomes

• Understand the basic concepts of business and market trends.
• Identify key drivers that influence market fluctuations.
• Analyse examples to differentiate short and long-term trends.
• Apply a systematic approach to detecting market trends.
• Develop skills to forecast potential market movements confidently.
• Evaluate data critically to support strategic business decisions.

Course Curriculum

• Module 1: Introduction
• Module 2: Market Trends – Examples
• Module 3: Market Trends and Drivers in Depth
• Module 4: Steps in Determining Your Market Trends
• Module 5: Workshop

Who is this Course For

• Business professionals aiming to improve market analysis skills.
• Marketing specialists seeking deeper trend identification techniques.
• Entrepreneurs planning to understand evolving customer demands.
• Analysts who want to sharpen their forecasting abilities.
• Product managers interested in spotting future market needs.
• Students aspiring to build a foundation in business analysis.
• Consultants aiming to advise clients on market changes.
• Anyone curious about how business trends shape industries.

Career Path

• Market Analyst — Average salary: £32,000 per year
• Business Development Executive — Average salary: £30,000 per year
• Marketing Coordinator — Average salary: £28,000 per year
• Data Analyst — Average salary: £35,000 per year
• Product Manager — Average salary: £45,000 per year
• Strategic Planner — Average salary: £40,000 per year