San Francisco, California
London, United Kingdom
If you're involved in designing products and services, learning more about what grabs people's attention, how they think and how they make decisions will help you to improve your designs.
We are delighted to welcome Lee McIvor to talk about Cognitive Psychology on Thurs 28th November.
The event starts at 6:30 pm with networking, drinks and nibbles kindly provided by Microsoft Research. The talk starts at 7pm and finishes around 8pm following a Q and A session. Afterwards post-talk drinks in the Salisbury Arms, 3 minutes' walk sponsored by Red Gate Software.
Tales of misadventure, forgetfulness and illusions. Why do we see faces in clouds, forget what time it is straight after we look at a clock, and choose to do things we don't like, again and again. More to the point, what does this mean for design?
In this talk, Lee will be looking at how perception, memory and attention affects design.
Lee has over 15 years of experience in digital design, with the past 8 years focused on experience design for the BBC, Ocado, TUI Travel and several public sector organisations. He loves research, interaction design and has recently set up his own consultancy Raft.
We are grateful to Red Gate Software for sponsoring post-talk drinks (Salisbury Arms, 3 minutes' walk) and to Microsoft Research Cambridge for hosting the talk itself and providing drinks and nibbles.
When & Where
Cambridge Usability Group
This talk is hosted by the Cambridge Usability Group, an informal group of people who share an interest in design and user experience.
Find us on Twitter: @camusability