The Human Edge: Soft Skills in the Age of AI
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The Human Edge: Soft Skills in the Age of AI

By Performance Academy

PPC Academy is back Oct 1! Join us at Autotrader for an evening of soft skills, strong results & good scran. Get your tickets now.

Date and time

Location

Autotrader

1 Tony Wilson Place #4th Floor Manchester M15 4FN United Kingdom

Good to know

Highlights

  • 2 hours, 30 minutes
  • Ages 21+
  • In person

About this event

Business • Media

Performance marketing is full of dashboards, data, and decisions, but the truth is, it’s the human skills that often make or break your success.


At this session, we’ll dig into the soft skills that don’t show up in your Google Ads dashboard but massively impact your results (and your sanity). Expect real talk, practical tips, and plenty of honest discussion around:


  • Conflict resolution – how to keep tricky client convos calm, constructive, and on your terms.
  • Negotiation skills – from budgets to timelines, how to ask for what you need without crumbling.
  • Critical thinking – going beyond “best practices” to make better calls when the data’s messy.
  • Confidence & communication – presenting your work clearly, handling curveball questions, and building trust.


This isn’t about scripts or corporate training, it’s about equipping you with the people skills that give you the edge in an industry obsessed with AI and automation.


📍 Join us at Autotrader’s offices in Manchester for this free event, with plenty of learning, laughs, and some proper good grub. Spots go quick for these topics — grab your ticket now and we’ll see you there!

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Performance Academy

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Free
Oct 1 · 17:30 GMT+1