In a world where robots may take over, where some firms are failing and online marketing is getting even harder, how does a professional services business sustain itself? This session will explore 'the human vs the machine' looking at, among other things, chatbots and AI technology.

A mixture of personal experience, research and real life examples, the talk will highlight the benefits and risks of going down an AI/automation route and consider the important things that a professional services firm needs to consider along the way.

David Gilroy will share ideas on how these changes will affect those working in know how and other business support services, including how to sustain your brand, retain your team, up your marketing game and ultimately retain clients and acquire new ones.

Some of the latest technologies in the marketplace will be considered and reviewed alongside the – as important if not more so – human aspects that the technology, perhaps, does not yet properly replicate.

David Gilroy is the Director of Stuff & Things at Conscious Solutions. He is one of the company’s founders & has personally worked with over 300 law firms on their digital marketing strategies including website design, email marketing, lead conversion, social media, SEO, PPC and CRM.

This event is part of the 2018 Knowledge Network UK programme. You can buy single tickets to events, or subscribe to the whole programme by emailing Helene Russell (founder) at helenerussell@theknowledgebusiness.co.uk