The IC by Design Workshop

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IC by Design – a ground-breaking approach to reset your internal communication

About this event

The world is changing faster than at any point in history. Employees are becoming the consumers of the workplace and IC can lead the response. But the time has come to take a different approach. We believe this starts with adopting a genuinely human-centred approach – putting people at the heart of our communication design.

A human-centred, design thinking approach to IC has the potential to be a complete game-changer. This workshop will show you how.

Sign up to the workshop to:

Discover how to intentionally design a communication experience that is right for your people, the work they do, and your organisation’s culture, purpose and values.

Explore our tried and tested innovative, and impactful approach to IC.

Discover the latest tools and ideas from human-centred design and positive psychology and how you can use them to design a brilliant IC experience.

Hear about companies who have adopted this approach and the the impact it is having on IC.

And take away your own IC by Design toolkit

It’s simple and straight-forward, and we would love to share this innovative approach to IC with you.

If you would like to know more, and you’re ready to lead the way in the IC revolution, we’d love you to join us at our IC by Design workshop on either:

Wednesday 3rd March 09:30-12:30


**NEW DATE** Wednesday 9th June 09:30-12:30

About IC by Design workshop

A practical, half-day virtual workshop from leading IC and design thinking practitioners, and authors, Emma Bridger and Belinda Gannaway

Why join us?

Designed and delivered by the authors of the new Kogan Page Book EX by Design: How to Create an Effective EX for Competitive Advantage, the workshop is a guaranteed way to get up to speed with this new approach to IC.

Who is it for?

Anyone who wants to pioneer the IC revolution, including:

• Internal comms

• Employee engagement

• Employee experience

About us

Emma Bridger is a positive psychologist and the UK’s leading trainer, adviser and author on employee experience and engagement. She co-developed the original IOIC Accelerate Programme and her work has been recognised by the CIPR, IOIC and IABC, on numerous occasions over the last 20 years.

Belinda Gannaway is the strategy director of experience design agency FathomXP, an ORSC team and systems coach, and design thinking practitioner.

When and where?

FREE for the NHS and voluntary organisations (limited number of spaces).

Cost: £350 (plus VAT) per person (20% discount for two or more places, email katie@peoplelab.co.uk for your unique discount code).

Why choose us?

Our workshops really hit the mark with people. For example, of the previous attendees of our practical and applied EX Design Workshop:

– 100% say they have a better understanding of how to redesign their organisation’s EX

– 100% say they feel confident to talk to peers and stakeholders about what they need to do to redesign EX

– 92% say they are confident they can apply the learning

But don't just take our word for it....


"The workshop was really helpful for us as a team. The content really resonated with us and was highly insightful" Mark Peters, Group Development Manager, Fuller, Smith & Turner P.L.C

"This a great way to collaborate with others, think about experience and step back to see the bigger picture. I enjoyed a super day exploring the levels of culture and employee experience with a wide range of tools and techniques. Expect to share, collaborate and be open to learn" Robert King, Executive Coach

"We've taken away some key insights, which has really got us thinking!" Sophie Kinlock, People and Culture Advisor, ResponseTap

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