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The intersection of PR and SEO

Thursday, October 24, 2019 from 8:30 AM to 1:25 PM (BST)

The intersection of PR and SEO

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Ticket Type Sales End Price Fee VAT Quantity
The intersection of PR and SEO: Ticket Oct 23, 2019 £185.00 £0.00 £37.00

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Event Details

For the full speaker programme, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: Ketchum, 90 Southwark St, London SE1 0SW

Registration, canapes and informal networking


What does good PR SEO look like when it is applied?
Lexi Mills, managing partner, Shift6

  • Why earned media and links are so important to your SEO performance
  • What does the future of PR SEO look like?
  • Why your integration between PR and SEO is critical

How PR & Search teams can help each other
Laura Crimmons, founder, Silverthorn

  • Understanding the fundamentals of SEO for PR
  • What PR and Search teams can learn from each other
  • Understanding keywords and their relevance to PR for SEO
  • Understanding the different roles within search
  • When to use of CPC (cost per click) as part of your PR strategy

 The impact of PR on search ranking
Rich Leigh, founder, Radioactive PR

  • How to get SEO-conscious clients relevant links from high authority sites
  • The impact of PR on SEO
  • Why SEO performance is the key deliverable for Radioactive’s clients
  • The 3 pillars of good SEO

Networking break


Google Analytics: Using Google Search Console to improve your PR and SEO performance
Andrew Bruce Smith, director, Esherman

  • Why you must connect your Google Analytics to Google Search Console
  • What Google Search Console does
  • How to use Google Search Console to understand your keywords
  • Through keyword analysis understand what content drives to your website
  • How to understand the potential of keywords - which ones will drive more traffic to your site
  • How to join the dots between your keywords and your website user’s behaviour
  • How to create automated tracking reports

How Vodafone use Google Data Studio to create content based on data trends
Nick Wilsdon, search product owner Vodafone Group

  • Why Google Data Studio is a game changer for marketers
  • How data can be used to make content decisions throughout your business
  • How Vodafone has integrated its information flows
  • How Vodafone has connected its PR, SEO, Content and Customer Services functions through Google’s Data Studio
  • How to increase the level of data sharing between agencies and clients

Post Linkgate: Giving Journalists an incentive to link
Rebecca Brown, content director, Builtvisible

  • How to create captivating content so you don’t have to ask for a link
  • What research you need to do prior to starting your SEO campaign
  • Why it’s getting harder to get links
  • How you can take the mystery out of how many links you need and from which sites to improve your ranking

What skills you need to add to your PR team to thrive at SEO
Jim Hawker, CEO, Threepipe


Case study: The impact of earned media on your online performance

David Fraser, founder, Ready 10


Chairpersons closing remarks

Close of conference

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When & Where

Ketchum, 90 Southwark St,

SE1 0SW London
United Kingdom

Thursday, October 24, 2019 from 8:30 AM to 1:25 PM (BST)

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Organizer is an online magazine for the PR sector. Our editorial looks behind the scenes of the PR industry, highlighting best practice and giving our readers an insight into the world of PR.

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