Tuesday 9th December
Online 90-minute interactive masterclass: 10am – 11:30am
Open to SMEs in Greater Lincolnshire
Description
Make email do more for your business, without doing more yourself.
Email marketing doesn’t have to mean sending a newsletter every week. When used strategically, email becomes the invisible workhorse of your business — quietly building relationships, nurturing leads, and supporting sales in the background.
Join Hannah Swierstra for this practical 90-minute masterclass that will help you go beyond the basics and build an email system that makes sense for your business and your capacity. We’ll look at automation, tagging, segmenting, and how to create a thoughtful, intentional experience for your subscribers.
What You’ll Learn:
- Why email is still one of the most effective tools for small businesses
- Beyond the weekly newsletter: welcome, nurture and re-engagement flows
- Segmenting and tagging: what they are and how to use them
- How email can support launches, events, services and sales
- Making sense of the data: what to measure and why
You’ll leave with a clearer understanding of how email fits into your business and how to make it work harder for you, without adding more to your plate.
This Business Lincolnshire programme is fully funded by UK Government as part ofthe UK Shared Prosperity Fund and is open to SMEs based in Greater Lincolnshire.
