The Lean Start-Up - a method for developing businesses and products.
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The Lean Start-Up - a method for developing businesses and products.

The Lean Start-Up - a method for developing businesses and products.

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University of East Anglia

The Enterprise Centre, Room 0.07

Norwich, United Kingdom

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Too many aspiring entrepreneurs pursue their product/service idea without getting any feedback from prospective customers, causing the start-up to fail. This workshop will show you how to use the ‘Lean Start-up’ method to get around this problem, and shorten your product development cycles.


In this workshop, Dimitrios Dousios will provide you with a platform for starting small, as well as providing the necessary practical tools to grow.

The purpose of the workshop is to provide a gentle introduction to the Lean Start-up concept. The Lean Start-up is a method for developing businesses and products using a feedback loop process which shortens product development cycles. This adopts a combination of business hypothesis-driven experimentation, iterative product releases and validated learning.

The lean philosophy applies to any individual, team or company looking to introduce new products or services into the market.

The workshop will cover

  1. Minimum Viable Product
  2. Continuous deployment (only for software development)
  3. Spilt Testing
  4. Actionable Metrics
  5. Pivot
  6. Innovation Accounting
  7. Build–Measure–Learn


Who is this workshop for?


  • Students who have a business idea that may need funding
  • Students who want to learn more about the lean start-up philosophy
  • Students in the process of writing a business plan

Who is Dimitrios Dousios

Dimitrios is a lecturer in entrepreneurship for Norwich Business School. His research and teaching interests revolve around early stage entrepreneurship, digital entrepreneurship, and enterprise growth. He is the course leader for the MSc Entrepreneurship and Business Creation.


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University of East Anglia

The Enterprise Centre, Room 0.07

Norwich, United Kingdom

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