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The Marketing Academy Lecture 'The Panel of Wisdom'

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BT Tower

Maple St

Fitzrovia

London

W1T4JZ

United Kingdom

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For the first time The Marketing Academy is asking a few alumni of its CMO Fellowship Programme* to share their professional wisdom and insights during this wisdom packed breakfast event. Hosted at the BT Tower, each of our 4 Fellows will explore the hot topics of the moment!

Kerry Taylor (Viacom) will explore Marketing to Youth, Claire Cronin (Virgin Atlantic) will question whether TV Advertising is Dead? Steven Overman (Kodak) will open our eyes with his magic of Brand Building and Jo Coombs (OgilvyOne) will delve into the Agency/Client relationship.

Join us at 8:15am for coffee and a light breakfast courtesy of BT. The speakers will kick off at 9:00am.

PLEASE NOTE ALL GUESTS TO THE BT TOWER MUST BRING ID. Many thanks!

*The Marketing Academy Fellowship Programme developed in partnership with McKinsey & Company is a powerful programme giving a select group of exceptional CMOs & marketing leaders a unique opportunity to develop critical capabilities required to become CEO's

Kerry Taylor - Chief Marketing Officer, Viacom International Media Networks

Kerry Taylor has been Chief Marketing Officer for Viacom International Media Networks since 2014. This includes brands including MTV, Comedy Central, Nickelodeon and Channel 5, whose rebrand she oversaw in 2016. In addition, since 2012, Kerry has also had the role of SVP, Youth and Music leading MTV International’s brand strategy including commissioning international reality hits, Ex on the Beach and Geordie Shore and leading MTV through its repositioning from “I want my MTV” to “I am my MTV”, an audience generated brand identity.

Prior to this,Kerry was Head of MTV UK during which time the channel won Broadcast Digital Award’s Best Entertainment Channel of the year and VP, Creative, Marketing and Press for MTV. From 2000-2007 Kerry worked at Virgin Media Television (formerly Flextech) as Marketing and Creative Director and prior to that in roles as Director Creative & On Air and Creative Head. From 1997-2000 Kerry was a creative at the BBC.

She started her career in 1994 as a production assistant at Star TV, Hong Kong. She was educated at Manchester University where she studied American Studies. She is also a qualified life coach and NLP practitioner.

Claire Cronin - Vice President Marketing, Virgin Atlantic

Claire Cronin graduated from Warwick University in 2001 with a Law degree and enrolled on the Barclays Leadership Programme. Whilst at Barclays, she worked across Product, Customer Experience and Marketing, rising through the ranks to become Associate Director for Customer Propositions for Western Europe. In 2009, she was headhunted by NetJets, the largest private aviation company in the world, financially backed by Warren Buffet's Berkshire Hathaway. During her three year tenure, she was promoted twice and served on the board as the Chief Marketing Officer, responsible for marketing and customer service. In 2012, she left to re-join Barclays in the credit card division but returned to the travel industry in 2014, to take on the newly formed Marketing and Customer Experience Board Director role at Virgin Holidays. Cronin was part of the leadership team that delivered a four-fold increase in profits and took the business to 100% direct distribution. In 2017, Cronin was promoted to the SVP Marketing role at Virgin Atlantic, taking global accountability for marketing and corporate communications.

In her spare time, Cronin continues to support the Branson Centre of Entrepreneurship (which she served as a Non-Exec Director of whilst working at Virgin Holidays). She is also an active member of the Marketing Academy and a member of the 2017 Marketing Fellowship Programme.

Steven Overman - Global Chief Marketing Officer, Kodak

Steven Overman works on the front line of business and cultural transformation. As Kodak’s Global Chief Marketing Officer, as well as the President of Kodak’s Consumer and Film Division, he and his team are leading the business turnaround and renewal of one of the world’s biggest brands.

As a strategy and innovation consultant for startups as well as Fortune 100 companies, and during his tenure as Vice President of Global Brand and Marketing Creation for Nokia Corporation, Overman has directly engaged with a broad range of leaders from the C-suite to the product and software design studio. He has collaborated with the world’s leading creative studios and advertising agencies, imagined and evangelized concepts for sustainable hospitality and sustainability infrastructure for international brands and co-created award-winning youth marketing in countries and cultures around the world.

Overman was one of the earliest members of the group that created and spread the message of the Digital Revolution at Wired magazine, and he collaborated on the invention of the ad banner for the world’s first commercial website Hotwired (an early offshoot of Wired). He helped create the Academy Award-winning movie Philadelphia, which transformed the global conversation about HIV/AIDS. He led the international launch of the world’s first smartphone, the blockbuster Nokia N95, and went on to lead the creation of innovative marketing for a whole new category of affordable mobile technology that connected a billion new consumers to the Internet, from India to Indonesia to Sub-Saharan Africa

Overman is a frequent public speaker at industry events, ranging from NorthZone Ventures CEO Summit, Cannes Lions and EuroBest Festival of Creativity to the Conference Board, SIME Technology Conferences, PSFK and other international thought leadership events. He is the author of The Conscience Economy: How A Mass Movement for Good is Great for Business (Bibliomotion 2014)

Jo Coombs - UK CEO, OgilvyOne

Jo is currently the UK CEO of OgilvyOne London, the UK’s leading Customer Engagement Agency. She is an experienced digital & direct marketer working across a number of client sectors over the last 19 years including Financial Services, Government, FMCG, Retail & Travel.

Jo has been at OgilvyOne for the last 12 years working with clients including American Express, Mothercare, Unilever and British Airways. She was promoted to the role of Managing Director in May 2012. Jo is also responsible for the agency’s new business efforts including winning the recent Department of Health & Co-operative Group Direct & Digital pitches. An agency side person her whole career Jo has also worked at Y&R Europe, Harrison Troughton Wunderman and Brann. Jo is particularly interested in Customer Engagement and Behaviour Change.

She is a mother, farmer’s daughter, a photographer, horsewoman and a yoga instructor. She also has a passion for good shoes. When not at work Jo can generally be found in the countryside doing a downward dog in a pair of Christian Louboutins.


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Location

BT Tower

Maple St

Fitzrovia

London

W1T4JZ

United Kingdom

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