The Marketing Meetup IRL: Geneva

The Geneva Marketing Meetup is an informal, friendly place for the marketers of Geneva to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode :)

We're meeting up back at the brilliant Spoon Food Hall and we just want to get together, say hello, have a chat, and have a nice time.

The focus of the event will be very much focused on you meeting other people in a chilled out friendly space. We'll chat over food and drink, listen to an inspirational speaker, chat some more, and go home buzzing with new contacts and new ideas.

Let's have a lovely night in the company of some amazin' people.

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Speaker: David Kohler, VP Global Head of Marketing at Roche

Topic: Why Organisations (Secretly) Hate Innovation

Many organisations believe they value innovation, or think of themselves as innovative. In this talk, cross-industry innovation leader David Kohler explores why many organisations actively resist and sabotage their own innovation initiatives, and proposes simple ways to lead, drive and manage innovation.

Kohler began his career in the IT industry, working across marketing, digital and omnichannel transformation for Iomega, Dell and Gartner. He then led innovation initiatives in the financial services industry, first with Credit Suisse and then with Generali, before becoming Global VP of Marketing and Customer Experience for Roche in 2020. David is curious about design and creativity, human cognition and behavioural economics.

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The format of the night:

6:30 pm - doors open - drinks, networking, and smiles

7:00 pm - introduction and talks begin

7:45 pm - talks finish, networking, listening, saying hello, and positively lovely people

8:30 pm - end of the night - you leave with new contacts and fresh ideas

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Supported by The Keynote Club, a public speaking club for marketers. TKC is a safe and friendly space for marketing folk to come together, connect and exercise our public speaking muscles. Get involved at thekeynoteclub.com/

Supported by Spoon Food Hall, located in the heart of Geneva and offering a unique culinary experience. This establishment features an innovative concept that brings together seven world cuisine stands, all gathered around a central bar. Find out more at https://confederationcentre.ch/food-hall/

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And finally...

This is a donation ticketed event. The ticket price is yours to choose, with a recommend donation from CHF 20 to CHF 50 (the average attendees choose to pay CHF 23 😊)

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members :)

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See you there!