The Marketing Meetup IRL: Toronto

The Toronto Marketing Meetup is an informal, friendly place for the marketers of Toronto to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂

This is our second meetup in Toronto, woohoo!, and we just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

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Speaker: David J Ebner, President & Founder at Content Workshop

Topic: Backlinks Back, Alright! SEO, GEO, AIO and how to navigate the new "search everywhere" normal

Search isn’t just about Google anymore, it’s about being discoverable everywhere. And in 2025, the pressure came on hot and fast. In just one spring month, marketers around the world started seeing their website traffic drop - 10%, 20%, 30% - off a cliff, overnight. Cue the marketing mayhem.

Whether your job is deep in SEO and content strategy or you focus on other areas of marketing, understanding how customers get to your website and find what they need online informs almost every marketing strategy. In this session, David J Ebner is sharing his personal story of how Content Workshop used its own small website as a guinea pig to test a new theory on how backlinks, authority, and strategy drive visibility in the age of generative search.

You will learn...

- What's new in search - and what's not - since the 2000s

- What AI and search engines look for when ranking your site and pages

- Why the new world of zero-click search shouldn't make you panic

- How Content Workshop took its domain authority into its own hands - and the lessons it learned

- Page Authority 101 and the role of backlinks in authority and ranking

- Best practices to keep in mind while building your content strategy

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The format of the night:

6:30 pm - doors open - drinks, networking, and smiles

7:00 pm - introduction and talks begin

7:30 pm - talks finish, networking, listening, saying hello, and positively lovely people

8:30 pm - end of the night - you leave with new contacts and fresh ideas

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A big round of thank-yous to…

Our lead sponsor, Content Workshop, a content-marketing agency that helps organizations use brand storytelling to demonstrate their expertise and rise in the SERPs. Check them out at ContentWorkshop.com

Our local host, WorkplaceOne, who provide best-in-class, fully-serviced flexible office experiences, designed and managed for professionals, by professionals. From private offices to coworking, their business solutions are the answer for teams of any size. Workplaceone.com

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And finally...

This is a donation ticketed event. Ticket price is yours to choose, from $5 to $20 😊

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂

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See you there!