The MarTech Summit Hong Kong
Date and time
Refund policy
The MarTech Summit: Converging Marketing and Technology for a Winning Future
About this event
Summit website: https://www.themartechsummit.com/hongkong
The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:
- How will MarTech help your team tackle complexities in a digital world?
- What to consider when prioritizing new technologies & planning your MarTech roadmap?
- How do you guarantee seamless customer experience while leveraging your investment?
This summit aims to gather 220+ senior level executives from Hong Kong, Greater China & the wider region to tackle the most challenging issues, capture opportunities and seek for innovative solutions through network & discussions in the Marketing Technology fields.
TOPICS
This year's MarTech Summit will focus on 4 themed subjects:
Digital Transformation
01. The Roll of Marketing Leaders
02. New Partnerships
03. Cross-functional Collaboration
04. Impacts of 5G, AI & IoT
05. GDPR Transforms Digital Marketing
06. FinTech & Blockchain
Content Marketing Strategy
01. AI & Personalisation Marketing
02. Location-Based Experience
03. Deliver Right Content @ Right Time
04. Live Video Marketing Innovation
05. Leveraging Multi-Types of Content
06. Collaborations with Micro-Influencers
07. Various of Social Media Tools
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. AI & Marketing Performance
03. Capitalize Disruptive Technologies
04. Customer Data Optimization
05. Online Data vs. Offline Experience
06. Impact of Machine Learning
07. Measure Marketing Outcomes
Customer Experience & Engagement
01. Chatbots & AI drive Engagement
02. Customer-Centric Strategy
03. Loyalty & Retention
04. Omnichannel Marketing
05. Managing Customer Experience with New Technologies
50 Speakers, Confirmed speakers include:
- Chief Marketing Officer & Chief Strategy Officer, Multek
- Head of Digitalization, APAC, Schindler
- Director of Marketing, APAC, Pearson
- Head of Digital Transformation & Innovation, The Great Eagle
- Group Head of Digital Marketing and Analytics, CompareAsia Group
- Head of Corporate Marketing, United Asia Finance
- Regional Head of Business Development, Partnerships Asia Pacific, Global Digital, HSBC
- Senior Manager – Social Media, INFINITI Global Marketing, INFINITI
- Assistant Vice President, Digital Marketing, Blue by AVIVA
- General Manager, Brand Development, HK Express
- Director, Marketing Asia, Emerson
- VP of Operations ,Meitu, Inc.
- Head of Marketing, Food Panda
- Chief Marketing Officer, Invest Hong Kong
- SEO Lead, Asia Pacific, HSBC
- AD, Digital & Content Marketing, Customer Office, AIA
- Head of Digital Transformation, Asia, Arcadis
- Chief Digital Officer, Dah Chong Hong Holdings
- Head of Marketing Insights & Analytics, APAC, BlackRock
- VP Marketing, Asia-Pacific, Otter Products
- General Manager, Global Marketing, Hong Kong Airlines
- Head of Digital Transformation and Revenues, Bluebell
- Head of Content, MoneySmart Group
- Advanced Business Analytics, Senior Manager Programs, BASF
- Digital Marketing, Rosewood Hotel Group
- Director, Digital Marketing, South China Morning Post
& more...
The MarTech Summit Team
Email: hello@TheMarTechSummit.com
Web: https://www.themartechsummit.com
Tel: +852 8175 0201