Summit website: https://www.themartechsummit.com/hongkong

The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:

• How will MarTech help your team tackle complexities in a digital world?
• What to consider when prioritizing new technologies & planning your MarTech roadmap?
• How do you guarantee seamless customer experience while leveraging your investment?

This summit aims to gather 220+ senior level executives from Hong Kong, Greater China & the wider region to tackle the most challenging issues, capture opportunities and seek for innovative solutions through network & discussions in the Marketing Technology fields.

TOPICS

This year's MarTech Summit will focus on 4 themed subjects:

Digital Transformation

01. The Roll of Marketing Leaders

02. New Partnerships

03. Cross-functional Collaboration

04. Impacts of 5G, AI & IoT

​05. GDPR Transforms Digital Marketing

06. FinTech & Blockchain

Content Marketing Strategy

01. AI & Personalisation Marketing

02. Location-Based Experience

03. Deliver Right Content @ Right Time

04. Live Video Marketing Innovation

​05. Leveraging Multi-Types of Content

06. Collaborations with Micro-Influencers

​07. Various of Social Media Tools

Data-Driven Marketing

01. Data-Driven e-Commerce Strategy

02. AI & Marketing Performance

03. Capitalize Disruptive Technologies

04. Customer Data Optimization

​05. Online Data vs. Offline Experience

​06. Impact of Machine Learning

​07. Measure Marketing Outcomes

Customer Experience & Engagement

01. Chatbots & AI drive Engagement

02. Customer-Centric Strategy

03. Loyalty & Retention

04. Omnichannel Marketing

​05. Managing Customer Experience with New Technologies

50 Speakers, Confirmed speakers include:

- Chief Marketing Officer & Chief Strategy Officer, Multek

- Head of Digitalization, APAC, Schindler

- Director of Marketing, APAC, Pearson

- Head of Digital Transformation & Innovation, The Great Eagle

- Group Head of Digital Marketing and Analytics, CompareAsia Group

- Head of Corporate Marketing, United Asia Finance

- Regional Head of Business Development, Partnerships Asia Pacific, Global Digital, HSBC

- Senior Manager – Social Media, INFINITI Global Marketing, INFINITI

- Assistant Vice President, Digital Marketing, Blue by AVIVA

- General Manager, Brand Development, HK Express

- Director, Marketing Asia, Emerson

- VP of Operations ,Meitu, Inc.

- Head of Marketing, Food Panda

- Chief Marketing Officer, Invest Hong Kong

- SEO Lead, Asia Pacific, HSBC

- AD, Digital & Content Marketing, Customer Office, AIA

- Head of Digital Transformation, Asia, Arcadis

- Chief Digital Officer, Dah Chong Hong Holdings

- Head of Marketing Insights & Analytics, APAC, BlackRock

- VP Marketing, Asia-Pacific, Otter Products

- General Manager, Global Marketing, Hong Kong Airlines

- Head of Digital Transformation and Revenues, Bluebell

- Head of Content, MoneySmart Group

- Advanced Business Analytics, Senior Manager Programs, BASF

- Digital Marketing, Rosewood Hotel Group

- Director, Digital Marketing, South China Morning Post

& more...

The MarTech Summit Team

Email: hello@TheMarTechSummit.com

Web: https://www.themartechsummit.com

Tel: +852 8175 0201