Being Found and Making a Good Impression with UK Digital Marketing Engineer Tony Thornby
Nowadays, what people find out about you online is more powerful than offline. The web has been called "word of mouth on steroids" because someone's online reaction to your content can reach hundreds or thousands, while their offline reaction often reaches 10 if you're lucky. On the flip side, not being prominent online can be damaging to professional careers and business. In addition, if what people find online is negative, it can damage your reputation. Unfortunately, you are what you are perceived to be. It is therefore crucial that you proactively use social networking to build and maintain reputation and relationships.
SEO WORKSHOP 9.30am–10.30am
Tony's search engine optimisation workshop will remove the mystery from managing your website and achieving high visibility. He will share some tips on how to improve your website's Google ranking.
COFFEE 10.30am–11am Coffee and catch-up with other Media Hub members.
Please note that this is only an introduction to SEO and LinkedIn as they are both very complex topics.
You will need to bring a laptop, pen and paper.
Tony has been a digital marketing consultant since 2005, and specialises in Wordpress mobile responsive websites, search ranking, internet advertising, website conversion, social networking and marketing automation.
He owns Living Streams Consultancy UK Ltd and WSI Thames. Further background can be found on his LinkedIn profile at https://uk.linkedin.com/in/tonythornby.
All attendees will receive a paperback copy of WSI's Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition), plus three exclusive offers – a mobile responsive website (for those without one), a Google Analytics insights report (for those who already have a website) and an Adwords audit (for those already running Google advertising campaigns).