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The Media Trust / ExchangeWire: Malware in the Advertising Ecosystem

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Location

Hoxton Hotel

199-206 High Holborn

London

WC1V 7BD

United Kingdom

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Description

Please join us as our guest for the launch of ExchangeWire's research into malware and malvertising in the UK, Europe, and beyond.

Agenda

  • 4:00 - 4:30 Arrival at Venue
  • 4:30 - 4:50 Presentation of key findings & stats: Rebecca Muir, Head of Research, ExchangeWire
  • 4:50 - 5:45 Discussion, Q&A, and real world experience:
    • Ben Price, Future Publishing
    • James Prudhomme, MD EMEA Index Exchange
    • Alex Calic, CRO The Media Trust
  • 5:45 - 7:00 Cocktails & Networking
  • 7:30 - 10:00 Dinner at Jar Kitchen, Covent Garden

How susceptible is the digital advertising ecosystem to malware? Find out. Join The Media Trust to hear ExchangeWire reveal their new research which evaluates:

  • Level of general knowledge regarding web-based malware
  • Perceptions of malware threats to your existing business model
  • Regional differences among professionals in the UK, US, France and Germany

ExchangeWire will preview their research during an invitation-only informational session to be held in London. Following the research presentation, The Media Trust will moderate a discussion between publishers and ad tech providers about the findings and impacts to business models.

Afterwards, we’ll head to cocktails and dinner to continue the conversation in a more relaxed and informal atmosphere



  • Ben Price

    Ben Price

    Future Publishing

    Head of Commercial Operations

  • Rebecca Muir

    Rebecca Muir

    ExchangeWire

    Head of Research

  • Alex Calic

    Alex Calic

    The Media Trust

    Chief Revenue Officer

  • James Prudhomme

    James Prudhomme

    Index Exchange

    MD EMEA


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Date and Time

Location

Hoxton Hotel

199-206 High Holborn

London

WC1V 7BD

United Kingdom

View Map

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