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The Moon: Rebranding an International Icon

Event Information

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Location

Museum of Brands

111-117 Lancaster Road

Notting Hill

London

W11 1QT

United Kingdom

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Event description
Consider what the moon can do for you and why it is such a powerful way to connect with consumers

About this Event

Join Moon Festival Artistic Director Livia Filotico as she shares findings on the most recent campaign she worked on: the rebranding of the moon. With a client brief asking to ‘make the moon relevant to Greenwich residents’, Livia and her team rolled out a campaign which Time Out called ‘Lunacy, in the best possible way”. Tonight’s talk unpacks the campaign and invites wellness & health, beauty and lifestyle brands to consider what the moon can do for them and why it is such a powerful way to connect with consumers.

What you will learn

• Why and how women love the moon

• What this means for brands

• How to use culture to make your brand what consumers crave

Agenda

6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar

7-8pm Talk with Livia Filotico

8-8.30pm Q&A and discussion

8.30-9pm Last chance to explore the Museum

About the Speaker

Livia Filotico is a Cultural Producer and the Artistic Director of Moon Festival. She spends her time thinking about people’s relationship with culture, making participatory art, and advising brands on how to create meaning. In 2016 she became an Arts Marketing Association Audience Diversity Academy Fellow for her audience development framework linking the imagination with plurality of opinions. @LiviaFilotico

The Museum of Brands' Professional Development Programme is generously supported by The Marketors' Trust @marketors

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Date and Time

Location

Museum of Brands

111-117 Lancaster Road

Notting Hill

London

W11 1QT

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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