The move from Emerging to Professional Photographer: content and practice (2 hours):
Are you ready to take the next step as a Professional photographer?
- How do you know when you’re ready?
- What are the markets for a professional photographer?
- What characteristics in a photographer do art buyers and photo editors look for?
- What are the essential elements of a compelling website?
- What does a photographer’s rep/agent do and when is the right time to find one?
- What are the best ways to market your work?
This talk will give you a reality check to really determine whether running a photography business is the right thing for you.
“I will be exploring what it takes to attract potential clients to use your services and the essential characteristics and personality traits that you need if you are to be successful. I will be discussing how important it is for photographers to develop a Brand in what is a very congested creative arena.”
Zoe Whishaw is a Commercial Photography Consultant and Mentor providing creative direction and strategic advice for photographers at all stages in their career who what to take their work to the next level. She runs seminars and interactive workshops to help photographers hone their professional practice and also works on a one-to-one with those who need bespoke, objective advice to focus their creative energies and marketing and so gain competitive advantage.
As a seasoned Editor and Art Director she has had many years’ experience analysing and critiquing imagery across a broad spectrum of genre and subject areas. Zoe developed and contributed to the success of Getty Images, where she worked for 17 years in senior creative and strategic positions, latterly as European Director of Photography. She has been on the judging panel of a range of national and international photography competitions, including the Association of Photography Awards, Wildlife Photographer of the Year and regularly conducts portfolio reviews at industry events.