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The New Consumer Journey
Thu 30 March 2017, 08:45 – 11:45 BST
Ambergreen/DAC Edinburgh & DAC London have the pleasure of inviting you to our first shared event, ‘The New Consumer Journey’.
Join us for a morning of breakfast and conversation, as we look at the rapidly evolving, and increasingly fragmented, consumer journey.
Due to the overwhelming advancement in mobile technology and growth of local search, this journey is becoming progressively difficult to understand.
While many companies believe that in order to grasp its many complexities, they need to invest heavily in expensive, complicated platforms and systems, we do not believe this is the case…
Over the morning, we'll be looking at how companies can effectively utilise their data and analytics across online and offline touch points to help discover brand new customer insights, regardless of budget.
We will be hearing from:
- Luke Regan, VP Managing Partner at DAC London.
- Yana Mowat, Head of Data & Analytics at Ambergreen.
- Emily Prideaux, Head of Marketing at The Ultimate Travel Company.
- Jim Conning, Managing Director of Data Services at Royal Mail.
- Gena Nasi, Digital Strategist for Northern Europe at Adobe.
Presentations will then be followed by a round-table discussion and Q&A session.
Due to strict limitations on numbers, we ask if you could please only register for this free event if you are certain you’ll be able to make it, and following any change of plans, please be sure to let us know of your absence as soon as possible. Thank you.