The New Era of Direct Bookings: AI, Data & Guest Experience

Direct bookings are no longer just about avoiding OTA commissions—they’re about building visibility in the age of AI search, capturing and using first-party data, and creating guest experiences that OTAs simply can’t replicate. For hotels and short-term rentals alike, success depends on breaking down internal silos, adopting AI-ready technologies, and focusing on what truly drives loyalty and profitability.

In this session, industry experts will share practical strategies to future-proof your direct booking efforts, align your teams, and stay ahead in a rapidly evolving distribution landscape.