The New Science of Sales & Marketing Persuasion with Dr Morin

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Covent Garden

London

United Kingdom

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Refunds up to 30 days before event

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The New Science of Sales & Marketing Persuasion

Too many companies have confusing messaging, value propositions with no clear value and unique selling points that aren't unique. Most of your attempts to persuade are doomed to fail because the brains of your buyers automatically reject messages that disrupt their attention.

Understanding how to make the complex science of persuasion simple, is critical. Learning to develop better marketing and sales messages, based on a scientific model; NeuroMap™, will help you close more business.

Based on the 30 years of research and development found in his book 'The Persuasion Code', Dr Christophe Morin will help you apply NeuroMap™, an award-winning persuasion model to create and deliver persuasive messages with immediate impact.

Learn the importance of the 4-step process – PAIN-CLAIM-GAIN-PRIMAL BRAIN – and acquire the confidence and skills to apply the model to your own business.


What You Get

◉ The latest neuroscience discoveries for sales and marketing

◉ Learn the only 6 stimuli that can reach the decision making part of your customers’ brain

◉ Create clarity on what PAINS drive your customers’ decisions

◉ Develop strong and creative CLAIMS to defend your unique benefits

◉ Demonstrate your value proposition – their GAIN – with your most compelling proofs



What Attendees Say

The session delivered for our entire sales and marketing team was fantastic. It allowed everyone to align on critical issues affecting our message.
Sherryl O’Loughlin, CEO, Cliff Bar




❝ The Sales reps that have taken up the methodology are selling 50% more than the rest of our team. They’ve been using the NeuroPicture and have had great feedback.❞
Glenn Horton, Chairman & CEO, The Horton Group




❝ We experienced a 34.87% increase in revenues – Nine months prior, compared to nine months after implementing the methodology.❞
Paul Gross, President and CEO, HSG CodeBlue




❝ Stimulating the brain to make desired buying choices, is a fresh, impactful approach to sales and marketing, and should be a must for every executive. Recognizing the tangible value of Neuromarketing to their businesses, our CEO community has catapulted SalesBrain to become our top-rated topic in less than one year.❞
Rafael Pastor, Chairman & CEO, Vistage International




Who should attend

We encourage you to bring your colleagues, to work on messaging exercises together, including sales, marketing, communication, PR, as well as senior executives – CEOs and chiefs/VPs of sales, marketing, product, and business development, for example. This workshop helps you align your company-wide messaging, ready to implement when you return to the office.



Agenda

09:30 - LEARN THE SCIENCE OF HOW YOU CAN PERSUADE BETTER

How your words, voice and body impact what your customer understand, believe, and remember from you.

10:30 GRABBERS

Learn to GRAB attention and communicate your value prop in record time while improving understanding and memorization of your critical messages.

13:00 - LUNCH BREAK Feed your brain

14:00 - 6 PERSUASION ELEMENTS AND 7 PERSUASION CATALYSTS

Complete the model with a Big Picture, your proofs of gain, closing and the rest of the persuasion catalysts.

16:00 CREATE A 5-7 MINUTE PRIMAL BRAIN PRESENTATION

Each team creates a presentation on “Why buy from us”. You receive professional and peer coaching on both the content and delivery of their message.

17:00 - Q&A & Feedback

17:30 - Adjourn



Guarantee


COMPLETELY UNIQUE
Totally unique content based on 30 years of research and development in buyer/user research, sales, psychology and neuroscience.


COMPLETELY MEASURABLE
Increase your success by learning to sell to the part of the brain that decides. Hundreds of our customers have reported winning deals using our techniques.


COMPLETELY PROVEN
Satisfaction is 100% guaranteed! Over 125,000 executives have attended our programs in the last 16 years and our ratings average 4.9 out of 5.



About the Facilitator

Dr. Christophe Morin is the Persuasion Scientist Partner for O'Gara-Co, and co-author, with Patrick Renvoise, of the first book on Neuromarketing published in 11 languages. Christophe is passionate about understanding and predicting buyer behavior using neuroscience. Christophe has received multiple awards during his career. In 2011 and 2103, he received prestigious speaking awards from Vistage International. In 2011, 2014 and 2015 he received Great Mind Research Awards from the Advertising Research Foundation (ARF). Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University.

See Dr Christophe Morin presenting in this two-minute summary video.



Webinar with QnA

Hear Dr Christophe Morin outline this workshop in a 15-minutes intro video.



Book now to secure your place at the early-bird rate of £999 for both days, knowing you can get a refund 30-days before the start date.

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Date and Time

Location

Covent Garden

London

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

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