We are becoming an increasingly digital species with more and more of us watching the world through a smartphone screen. As our friends, favourite organisations and popular figures curate our news for us, only the most accessible, sharable content cuts across the online social bubble.
Join BBC digital developers Laura Thorne and Paul Deane to shine a light on what it takes for content to thrive online
Explore principles for developing and sourcing great content for driving messages through digital platforms
Discover the most effective formats and structures to make your messages sensationally sharable
LAURA THORNE, Digital Producer : BBC Natural History Unit
Laura is a creative, multi-BAFTA winning Digital Producer and Project Manager. With experience in social media, web production, live broadcasting, gaming, app development and short-form film production plus a wide range of credits across genres, platforms and channels.
PAUL DEANE, Digital Development Lead : BBC Natural History Unit
Paul has over 20 years experience of creative and producing live digital events, campaigns, games, short form & series, apps and VR, in the entertainment and environmental sectors. Credits include Springwatch, Big Blue Live, Deadly 60, Aardman & the Environment Agency.
This toolbox session is part of Communicate 2016: Swapping Spectacles. Communicate is the UK's annual, two-day conference for environmental communicators. For full conference rates, programme and bookings please visit www.communicatenow.org.uk
if you would like to book on to this session only please continue through the Eventbrite process to booking and payment. Please access single sessions via the Conservation Education Centre entrance on Guthrie Road - do not queue up with the zoo guests at the main entrance.