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The Next Bit Challenge

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Publicis UK

82 Baker Street

London

W1U 6AE

United Kingdom

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To coincide with 64 Bits: Bytesize – Jim Boulton’s exhibition about the early days of the web – we are inviting the next generation to show what they do at Publicis UK. Your mission is to a come up with a product or service that meets a pressing need or solves a problem in an imaginative way. It could be an app, a gadget, a website, an experience, a place… It’s a wide brief but we want people to dream big and think about what hasn’t been done. The one key requirement is that the idea harnesses the power of connectivity in some way.


PART ONE (30 November 6-7.30pm)

Participants will collaborate in teams to find an original idea with real social purpose, to articulate it clearly for a defined audience and to make a plan that covers research, design, production, marketing and development.


A few problems:

  • Rising congestion and poor air quality in cities like London
  • Fake news and a sea of unreliable information online
  • Inequality in education and the workplace
  • Religious conflict and a lack of tolerance in society
  • The overbearing influence of monopolies such as Google and Facebook
  • The virtual reality of modern life – always connected yet often disconnected
  • Ageing population, overstretched NHS
  • The freemium economy and how difficult it is for musicians, filmmakers etc to get paid
  • Our deepening reliance on the net, which means rising energy consumption to power huge data centres around the world


Mentors will be on hand to help groups including:

Taila Sky, aka Yasmin, is a business productivity advisor at Microsoft and budding YouTube personality. After going to college in Lewisham, she graduated with a degree in artificial intelligence and robotics (one of only two girls out of nine undergraduates) and clearly knows her Java from her C Sharp. More importantly, Taila is a true individual and “wants black girls to realise they don’t have to fit a typical stereotype”.

Moses Alemu is an IT teacher at a secondary school in London. He also works with a charity called YES (Youth Empowerment Solutions), tutoring on their life skills workshops. The primary focus is to help educate inmates and troubled youths in multimedia and computing skills. He is also developing his own company and programme of workshops to help those from the black diaspora.


PART TWO (7.45-9pm)
Teams will then be asked to present their ideas to a panel of experts and explain why the world would be a better place with their invention. There will be a prize.


WHO SHOULD ATTEND

  • Anyone aged between 16 and 25
  • From black and minority ethnic cultures
  • Interested in design, technology, the arts and everything in between
  • Into meeting new people and problem solving
  • Keen to work in the creative industries
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Publicis UK

82 Baker Street

London

W1U 6AE

United Kingdom

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