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The Observer Presents Cook it Raw

Sunday, April 28, 2013 from 2:00 PM to 4:00 PM

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Cook it Raw: single ticket with book Ended £40.00 £0.00
Cook it Raw: single ticket Ended £25.00 £0.00
* Prices include VAT

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Event Details

The Observer Presents Cook it Raw

The world’s top chefs come together to launch Cook it Raw, a new book that explores the social, cultural and environmental issues around food.

Observer editor John Mulholland is joined by Cook it Raw co-founder Alessandro Porcelli and leading chefs, Rene Redzepi from Noma in Copenhagen, Albert Adria from Barcelona, Alex Atala from Sao Paolo and Daniel Patterson from San Francisco. Porcelli will outline the principles of Cook It Raw, followed by short talks from each of the chefs, a panel discussion and an audience Q&A.


About Cook it Raw

Phaidon’s new book, Cook it Raw, takes its name from an innovative chef event that began in 2009, and is organised by Alessandro Porcelli (Director, Nordic Gourmet Tour) in collaboration with Andrea Petrini (Co-Director, Paris des Chefs).  

The book documents the Cook It Raw events when leading chefs gather together for 5 days, most recently in Poland.They're invited to experiment, share ideas, and even fail amongst their peers, in a challenge to create a unique meal inspired by their surroundings and a predetermined question.

Unlike most other books about food, Cook it Raw is not a cookbook or a chef’s title, but a fascinating behind-the-scenes record of four Cook it Raw events, held in Denmark, Italy, Finland and Japan.

View the video here


Please note there will be photography and filming in the theatre.

This event does not follow the usual Masterclass format as there will be no teaching.



Dates: Sunday 28 April
Times: 2pm-4pm
Location: The Royal Geographical Society, 1 Kensington Gore London SW7 2AR
Prices: (ticket price inc VAT and booking fee)

£40 single ticket plus a copy of Cook it Raw (RRP £35) for collection on the day

£25 single ticket

Ticket allocations are limited.

Have questions about The Observer Presents Cook it Raw ? Contact the organizer

When & Where

Royal Geographical Society
1 Kensington Gore

Sunday, April 28, 2013 from 2:00 PM to 4:00 PM

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