£0 – £10

The Paradox of Client Retention: it’s not about making money!

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£0 – £10

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An online interactive session to explore retaining clients and valuable concepts to use.

About this event

This interactive session will engage participants with reflecting on the practical implications arising from ideas and concepts such as:

• the Perceived Value equation

• Branded Client Experience

• the Client Experience Pyramid

“acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one” (ref HBR October 2014);

Bob Empson, is has been a consultant for over 35 years and he has worked with hundreds of clients across the economic spectrum on 6 continents.

He has an outstanding track record of client retention, including two current clients with whom he has worked for every year on diverse projects since 1990 and 2004.

He is a Richmond Group member and past-President of IMC.

For more information: https://www.linkedin.com/in/bobempson/

Website is at http://www.whitemaple.com/

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Date and time

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Online event

Refund policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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Organiser Richmond Group

Organiser of The Paradox of Client Retention: it’s not about making money!

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