The Peak Season Playbook: Driving Growth with PPC, CRO & Google

With the UK's average e-commerce conversion rate hovering around 2.5% to 3.5%, securing every conversion during the competitive peak season is crucial.

This event is a must for senior brand-side marketers looking to sharpen their strategy for the busiest time of year.

Our experts will show you how to use data to improve your online presence and increase sales. We’ll cover three key areas: using Google Ads to make sure your adverts appear at the top of search results, Conversion Rate Optimisation to turn website visitors into paying customers, and Google Search to boost your visibility and attract more people to your site. Join us to learn how to stand out from the competition and maximise your profits this peak season.

Learn how to:

• Drive ad performance by truly understanding your customers
• Leverage psychology and experimentation to boost conversions
• Use performance marketing principles to build an e-commerce brand

Talk one: ​​Driving Ad Performance with Deep Customer Insight

Speaker: Dave Alexander, Senior Paid Media Strategist

Key Takeaways:

• Gain a deep grasp of your customer base
• Pinpoint high-performing customer segments
• Maximise your ad spend's impact and efficiency

Talk two: Leveraging psychology and experimentation during the peak season

Speaker: Mike Weir, Head of Behavioural Science

Key Takeaways:

• Leverage rational and emotional sales techniques
• Lean into the cultural expectations
• Avoid neglecting experimentation

Guest Speaker: How Google replaced my business plan (and sold our stock out)

Speaker: Joe Harulow, Co-founder Pieceful

Joe recently launched an e-commerce brand, Pieceful. This brand was created to sell beautiful modern jigsaws, encouraging people to take a break from their screens. In his talk, Joe will discuss the core performance marketing principles that drove the brand's success and ultimately led to a complete sell-out of their stock.

The event is designed to be highly valuable for:

• Senior Marketers: Marketing Directors, Heads of Marketing, and other senior leaders who are responsible for overall strategy and budget. They will gain insights into how to build a robust, data-backed plan for the peak season and justify their ad spend with measurable results.
• Mid-weight Marketers: Marketing Managers and Performance Marketing Specialists who are hands-on with campaign execution. They will benefit from practical, actionable takeaways on customer segmentation, experimentation, and leveraging Google Search to maximise campaign efficiency.
• E-Commerce marketers looking to drive growth from Black Friday and Peak Season sales. Ideal for those in; Retail, Fast-Moving Consumer Goods (FMCG), Consumer Electronics, Home & Garden, Toys & Games, Beauty & Skincare, B2C businesses, Fashion & Accessories B2C.