Question 1

Who is this for?

Accepted Answer

Any marketers or comms professionals who have an interest in pop culture marketing or how to connect to audiences or consumers in the worlds of pop culture or pop culture fandom.

Question 2

How much does it cost to attend?

Accepted Answer

It's free to Industry Pass Holders for MCM London Comic Con / EGX you will be signed up for a pass on application. The only cost is your time and travel to the event (plus any accidental' spend for any item or items you buy that you absolutely must own, we accept no liability for impulse purchases)

Question 3

What's the big idea?

Accepted Answer

There are B2B events where pop culture marketers can meet up to discuss individual pop culture verticals whether that's film, TV, games, publishing, comics, tabletop, or consumers products.  There are only rare occasions where they can learn from each other.

Question 4

What's the business case for attending?

Accepted Answer

The worlds of pop-culture marketing and comms are rapidly evolving.  This event is designed to draw out insights  to help all interested professionals identify and gain insight into those trends from people who are at the sharp end, all against the backdrop of our most important consumers - the fans

Question 5

It doesn't cover my particular area of interest in pop culture, why should I attend?

Accepted Answer

The insights that you will gain from the event will give context for everyone operating in the pop culture space.  If you feel that your area is not represented in this summit, let's talk about inclusion in the next one.

Question 6

Will there be an opportunity to explore MCM London Comic Con / EGX?

Accepted Answer

Yes, absolutely! Your industry pass gives you access to MCM London Comic Con all weekend.  The summit finishes at lunchtime which gives you ample time to explore the event in the afternoon before the networking reception.

Question 7

It's a tight schedule, I want to network, how do I do that?

Accepted Answer

They'll be an opportunity to network on arrival and after the summit between 4 - 6 pm.

Question 8

Can I be a panellist at the event?

Accepted Answer

We are currently finalising panellists for the event.  If you'd like to see if you can get involved please contact chris@experience12.com.  We're always looking for contributors it may not work out for this event but if you get in contact we will always bear you in mind for future events.

Question 9

Breaks and refreshments

Accepted Answer

There will be one break mid-morning to answer emails, Slack messages, Teams messages, Whatsapps and call people back.  There will be refreshments available in the MCM Industry Lounge which is adjacent to the room the summit will be taking place in. Sadly lunch will not be provided (this time).

Question 10

How do I get to the event?

Accepted Answer

Please refer to the MCM travel page: https://www.mcmcomiccon.com/london/en-us/about/travel-info.html

Question 11

How do I get into MCM Comic Con to access the Pop Culture Marketing Summit?

Accepted Answer

Once you have successfully applied for a ticket for the summit you will be added to the MCM Comic Con Industry pass list.  You can pick up your industry pass and your pass for the summit at the Industry Pass pick-up desk for MCM London Comic Con.  We'll send more details closer to the event.

Question 12

You've said 'next time' in the FAQs, why?

Accepted Answer

This is the inaugural event to gauge interest for future events.   Hit us up if you want to get involved at: chris@experience12.com.

Question 13

Will someone mention AI?

Accepted Answer

Almost certainly.  Everyone should take a sip of whatever drink they have to hand at that point.

Question 14

Is cosplay mandatory for attendees? [Attendee Question]

Accepted Answer

No, but if it's your thing crack on!

Question 15

Is there a buffet?  [Attendee Question]

Accepted Answer

Sadly not this time.

The Pop Culture Marketing Trends Summit: Part Deux, October 2024