The Power of Audio Marketing brought to you by Bauer Media.

The Power of Audio Marketing brought to you by Bauer Media.

By The Peterborough Advertising and Marketing Company

An event for Marketing Managers & Directors who want to learn how powerful audio can be to help influence and connect with new customers.

Date and time

Location

The Bull Hotel

Westgate Peterborough PE1 1RB United Kingdom

Lineup

Agenda

9:30 AM - 10:00 AM

Doors, coffee & tea and welcomes

10:00 AM - 10:10 AM

Welcome to the event

Dominic McMullan

Dominic, the founder of the Peterborough Advertising and Marketing Company welcomes our guests to the event, discusses the running order and introduces Freddie Scherer, Bauer Media Senior Account Man...

10:10 AM - 10:35 AM

Part 1: Why audio cuts through + sonic quiz

Freddie Scherer

Discover why audio beats scroll-fatigue: it commands attention, encodes memory, and moves customers from hearing to doing. You’ll leave with a framework to turn reach into measurable response this q...

10:35 AM - 10:50 AM

Part 2: Targeting & Proof

Freddie Scherer

We’ll show how to aim in-stream audio with precision: geo, context, frequency, and prove it with clean attribution. Expect a candid “what works / what wastes” rundown and a plug-and-play checklist fo...

10:50 AM - 11:05 AM

Questions + break

A chance to check your emails and messages, ask any questions about the first session and to engage with other guests.

11:05 AM - 11:40 AM

Part 3: Masterclass in Creative That Sells

Simon White

Simon opens his playbook… then shows how to turn a business goal into a tight audio brief, choose voice/SFX with intent, and judge whether a script is ready to air. You’ll leave knowing exactly what ...

11:40 AM - 11:55 AM

Q&A, prizes

Freddie Scherer

Freddie, Simon and Dominic will take any questions about the presentation from guests and our winner of the Sonic Quiz will be drawn!

11:55 AM - 12:00 PM

Event wrap up

Dominic McMullan

We'll summarise the event and we'll each be on hand to have follow up conversations with guests.

Good to know

Highlights

  • 2 hours
  • ALL AGES
  • In person
  • Free venue parking
  • Doors at 09:30

About this event

Business • Sales & Marketing

About the event

Modern audio turns local businesses into famous brands, and done right, audio marketing is the fastest route to brand fame and measurable response.

In this free to attend event designed especially for Marketing Managers, Marketing Directors and those who control their companies advertising budget, we’ll show how modern audio (broadcast + in-stream) outperforms crowded feeds, why sonic branding sticks for years, and how to buy audiences with precision, not waste.

You’ll get a creative masterclass hosted by Simon White, Creative Solutions Director, Bauer Media, a quickfire sonic-logo quiz with prizes for the winners, and the clearest framework to plan, buy and measure audio alongside your other channels.

What you’ll learn

  • Why audio wins attention and trust (vs. social/display)
  • Sonic branding that people actually remember (quiz included)
  • Where the ears are: smart speakers, streaming, and today’s listening habits
  • How to buy the right audience in-stream (not just “reach”)
  • Creative that sells: masterclass with Simon White (Bauer Media)
  • Proving ROI: simple ways to track, test and scale

Extras

Bring a business card! One guest wins a bottle of bubbly and a smart speaker.

Please arrive from 9.30 to 9.45 so we can check you in and get you a cup of tea or coffee before we start at 10am.

This event is exclusively for Marketing Managers, Marketing Directors and decision makers who control their companies advertising and marketing budget who want to know more about the modern landscape of audio/radio and how it can help them to communicate, influence and win new customers from this ever popular media platform.

There are only 30 places available for this event so book your place to make sure you don't miss out.

Please note, this is not a networking event, the organisers will be in touch with each person who registers in order to make sure they are a decision maker and are in control of their companies advertising and marketing budget.

Tags

Organised by

The Peterborough Advertising and Marketing Company

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Free
Oct 24 · 10:00 GMT+1