Actions and Detail Panel
The power of being a human brand in finance
Wed 5 April 2017, 08:00 – 10:30 BST
Fancy coming to the pub (for breakfast!) to hear about the latest research on how the financial sector is embracing a more HUMAN approach and why it’s gaining a competitive advantage?
During the session, we'll talk about what 'humanising brands' means and the benefits associated with driving a deeper emotional connection with customers and employees. We'll also look at how financial brands can become more human and build trust with customers, plus how being more ‘human’ makes good business sense.
Paul Cash, Chief Rooster, Rooster Punk
Simon Vella, Chief Marketing Officer, Profile Financial
Paul Riseborough, Chief Commercial Officer, Metro Bank
Emanuel Andjelic, Chief Executive Officer, Squirrel
Why should you attend?
Enlightened leaders and startup visionaries are generating record profits by standing for something greater than profit. By innovating markets, making better products and services, taking an active role in society, and championing people at every level, they are outperforming the stock market by 200%.
Come to this event to learn about the science and application of humanising your brand.
*Please note we are limited to 40 spaces, and can only offer places to business leaders from financial companies.