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The world is facing urgent challenges – and design thinking can help us tackle them.
Sue Siddall is a partner at leading design company IDEO, where she has over 20 years’ strategy experience in human-centred design and innovation; designing for behaviour Change; and the role of design thinking and public private partnership in tackling systemic issues, such as climate change.
To celebrate the launch of the 2017/18 RSA Student Design Awards briefs, Sue Siddall, partner at design consultancy IDEO, shares her journey to discovering design thinking.
Whether it's what career path to take, how to approach innovation in business, or tackle social challenges, there's arguably never been a more turbulent time to be making important decisions. Sue looks at how design thinking can help all of us navigate the complexity, nuance, and speed of change, today, sharing her personal career journey, from law, to advertising, and design, and why sometimes, asking the right questions, learning and adaptation, are as important as having the answer.
The event will be followed by a drinks reception in the RSA Benjamin Franklin Room.
For more than 200 years, the RSA has provided platforms for leading public thinkers. That tradition lives on in our free events programme.
Missed an event that you were interested in? Don't worry you can listen to the podcast or watch the video.
What can I expect when I attend your events?
Our events typically last between one hour and one hour fifteen minutes, the speaker or speakers will present for the first half of the event before we open the debate up to you in the audience. You are welcome to ask a question or make a comment but please try to be concise and to the point so other members of the audience can get involved in the discussion too.
All of our events are audio and video recorded and are made available on our website to watch and listen to again. Please be aware that by attending our events you may be visible in the audience in photos or in the video of the event, and if you ask any questions these are likely to feature in our podcasts.
Your Privacy
The information you provide when registering for an event will be retained by the RSA and will be used to record attendance at the event. The RSA may occasionally contact you regarding future events or other RSA work that might be of interest to you. If you would prefer not to receive correspondence from the RSA then please email rsa.events@rsa.org.uk to let us know.
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