Summary of the workshop:

How can you tell people about yourself in a way that is helping them understand what you do, who you are and where you are driving your career? Do you ever think of yourself as a brand? What does the concept of ‘Personal Branding’ mean to you? Why is the concept of ‘Personal Branding’ essential for professional growth in the digital age? How to grow a professional brand? What resources are needed? And why does this investment have the potential to future-proof your career?

Our workshops will look at the behaviours of professionals around the world in staying relevant, staying visible and building recognition for their professional achievements.

Together, we will focus on understanding the impact and growth opportunities of a strong Personal Brand in the digital space. We will look at the anatomy of a Personal Brand and the building blocks designed to equip you with an actionable ‘Project YOU’ plan – for visibility, impact and professional growth, in today’s global marketplace and digital universe.

An actionable handout will be provided to support your Personal Brand journey.

In the post-pandemic world, future-proofing your career requires online visibility, thought-leadership and a wholehearted commitment to Project You – in addition to earning your professional stripes (degrees, qualifications, work experience etc).

Ioana Jago PMP, Personal Branding and Growth Marketing Strategist, will take you on a journey from the ‘why’ behind Personal Branding to the ‘how’ to achieve or build on this for yourself.

Learning outcomes:

1. Understanding your opportunities in today’s global digital world

2. Understanding the concept of Personal Branding

3. Familiarity with the anatomy of a personal brand

4. Understanding the building blocks for professional growth in the digital space

5. Awareness of the mindset needed to future-proof your career

A testimonial:

“The presentation from Ioana was exceptional. Targeted, informative and well-structured; it certainly inspired motivation to lift my game” - Hong Kong-based webinar participant.

“I found Ioana so inspiring and have so many takeaways that will shape how I promote my personal brand and future career: about the importance of having a North Start, ensuring your visibility, developing a specialism and sharing your opinions; the importance of trust and authenticity. Ioana’s passion was really refreshing and infectious and she gave some really interesting practical advice about how you present yourself on LinkedIn. So grateful for everything she shared” - University of Warwick webinar participant.

The Power of Personal Branding for Professional Visibility and Growth