No longer a buzzword, programmatic is a crucial part of the marketing toolbox. Join New Marketing Institute (NMI), the educational arm of marketing software specialists MediaMath, for a session on the essentials.
Programmatic marketing has been the most important innovation in the marketing space for some time. But there’s a problem: you need to know a lot more about it.
Join NMI for a jargon free expert session where you will learn:
- The fundamentals of programmatic, from the technical to the creative to the execution
- The role played by programmatic in today’s marketing mix
- What the key terms and acronyms mean
- About the myths that prevent marketers getting the most out of programmatic – and how to work around them
The session is led by Trevor Miranda, EMEA / APAC certification lead at NMI. He’ll take you through this primer step-by-step and leave you with a new understanding of Programmatic’s rich potential.