Important Notice:

Due to the coronavirus outbreak we have made a dificult decision to postpone our event. Our new data is 1st of October. We appologize for any inconvenience this causes for any current ticket holders.

We hope the new data works for all of you. See you there.

The power of subjective data.

In B2B, new customers stand for 10% of the business, existing customers for 90%. This conference talks about the 90%. With a new customer, the cash flow is negative, due to acquisition costs, but this is compensated by repetitive sales later on.

If the customer buys repetitively, generally the repurchase rate is a very good predictor of business success. More than that – every company in the past has grown in accordance with a growing loyal customer base. Real sales therefore happen AFTER onboarding.

This is where subjective data show its strength. New customers are curious, enthusiastic, or sceptical. Whatever the attitude initially, what counts to make customers stay, is their individual value perception. If they see no value, they walk away.

Event topics:

1. Is selling the opposite of buying?

2. The science of gardening

3. How to set up an algorithm of growth?

4. What is the value balance?

5. Why do we need customer engagement?

Interesting? Read more:

https://saleshacks.blog/

If these are questions of importance for you or your business, you should register for the Subjective Data Conference on our NEW DATE: October 1st.