We've quantified and profiled our UK Happiness Trends for the very first time!

At Join the Dots we’re fortunate to have a window into the lives of tens of thousands of consumers from across the world via our ongoing research communities, making us uniquely placed to be able to spot trends as they emerge as needs in people’s lives.

You’re aware of our trends framework based on positive psychology, but you asked us: how can we make trends more actionable?

We listened and, as such, we’ve combined our universal framework with some smart quantification, in order to deliver trends at a more human and commercially actionable level. Using a methodology that explores the relationship between consumer behaviour and attitude, we can take a view on which trends are likely to become mainstream, and even which groups in society are likely to adopt them.

Join us for breakfast to find out more!