People buy ideas, not products, and video is the very best way to bring your brand's story to life. In this 2 hour session, we'll share with you industry secrets for creating unforgettable moments of advertising. Not only will you learn how to create engaging stories, you'll also learn practical tips on how to reach the right audiences, and how to turn audiences into customers.
Hear from our 3 speakers, all experts in video marketing:
Capturing attention in 5 seconds - Georgia Rooney, Head of Production, MWP Digital Media
Pre-roll adverts are some of the most hated forms of online advertising. But they're only hated because most advertisers make a critical - and costly - mistake. Georgia will show you how to be the 1% of businesses that get it right. You'll learn how to create pre-roll adverts that not only delight audiences, but also convert them into leads.
The secret magic of storytelling - Chris Fowles, Creative Director
Good adverts tell stories. Great adverts create stories that capture the imagination and touch the heart. In this session Chris will share the film-maker's science of keeping an audience enthralled. From the narrative arc to the importance of emotion, you'll understand the structure and process that film makers have used for years to keep us glued to the screen. You'll come away inspired and brimming with creative ideas for holding your viewer's attention.
From stories to sales: turning viewers into customers - Neil Davidson, CEO
Adverts need to be more than just works of art - they need to convert into sales. Neil will draw on his years of experience in the sector to show you how to get maximum ROI from your video. You'll learn how to create powerful CTAs, and when to place them in the video for maximum effect - and it's probably not where you think!
This event is free to attend, but places are strictly limited, and we are always oversubscribed. In the interests of fairness, please see your acceptance of a ticket as a commitment to attend.