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The Power of Why?

Alan Clayton

Tuesday, 1 November 2016 at 09:30 - Thursday, 3 November 2016 at 12:30 (GMT)

The Power of Why?

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Ticket Type Sales End Price Fee VAT Quantity
Power Ticket 3d 9h 42m £1,950.00 £0.00 £390.00

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The Power of Why?

Raise more money. Instil an inspired culture. Create more impact for your organisation. It is all within your grasp. All you need to do is ask ‘Why?’.

Powerful communications are not ‘about our work’ but about ‘what we will achieve.’ That’s why we call the big ideas you will generate ‘The New Ambition.’ Growth, success and inspiration start with ‘Why?’ and this masterclass teaches you how to find it, communicate it powerfully and unite your organisation around it.

Who should attend?

The Power of Why is focussed on producing a unifying new ambition which will drive fundraising. For the best results we encourage senior fundraisers to attend along with their chief executive or trustee.


  • Find the emotional heart of your organisation – what really drives your organisation and its donors.
  • Determine the core purpose of your organisation – the why?
  • Create fundraising campaigns that drive your organisation’s mission.
  • Unite organisations behind their fundraising.
  • Develop a unified, emotional proposition built for the whole organisation. The New Ambition.
  • Help you tell emotional stories and create powerful communications.
  • Show you what is needed to become a “great” fundraising leader.

Organisational communications driven by answering the question ‘Why?’ are the ones that work. This masterclass will teach you the techniques to unlock the emotional power of your cause and team to find the most powerful Why?

Do you have questions about The Power of Why?? Contact Alan Clayton

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When & Where

Inch Hotel

PH32 4BL Fort Augustus
United Kingdom

Tuesday, 1 November 2016 at 09:30 - Thursday, 3 November 2016 at 12:30 (GMT)

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