The PR Power Hour - Design Agencies
Date and time
Location
WeWork
41 Corsham Street London N1 6DR United KingdomDescription
This session will run in two parts. In the first half, the PR Power Hour, attendees will learn about the value of public relations, how to develop a successful strategy to get your business into the media, how to measure KPIs from a PR campaign, and the nuances of how your company can stand out within the design sector.
In the second half, a number of attendees will be able to partake in 1:1 sessions with the host – Dominic Pollard, director of City Road Communications – to talk more specifically about how to make PR work for their business.
PART ONE: THE VALUE OF PR
For many business leaders, PR can be something of an alien concept. Some do not quite understand what PR entails, while others question the value of investing in it. However, if done right, it can have a huge impact on improving the awareness and reputation of a brand as well as supporting long-term commercial growth.
During the PR Power Hour presentation, City Road Comms will answer the following questions:
• What exactly do we mean by PR, and why do all businesses need a PR strategy?
• What value can PR deliver to a business – and how do you measure it?
• What are the keys to developing an effective PR strategy for your business?
• And what are the most important dos and don’ts when speaking to journalists?
Importantly, the first half of the session will include examples of how other businesses in the design sector have successfully managed to get their brand in front of potential customers in the media.
PART TWO: 1:1 SESSIONS
The second half of this session offers a limited number of attendees from Part One to have a 1:1 meeting with Dominic Pollard, director of City Road Communications and host of the session. In these meetings you can discuss specifically how PR could benefit your business and what the top tips are for developing an effective strategy.
If you book a 1:1 session you will be informed of your timeslot in advance of the day.
PRESENTER
Dominic Pollard is the director of City Road Communications, a boutique PR agency that specialises in using research, data and expertly crafted content to secure amazing media coverage for its clients. Founded in 2012, City Road Comms is part of Media Ventures International, owner of B2B tech publication UK Tech News (UKTN). The Old Street-based agency works predominantly with SMEs across a range of tech sectors.
This session is aimed at: Founders, C-Suite, Marketing, PR or Comms. Roles
We will be taking photographs at the event for social media and promotional purposes. Please let us know if you do not want to be included.
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Organised by
London & Partners Business Growth Programme can help you grow your business and boost your innovation, productivity and profitability. This free 3-month programme offers tailored, impartial advice to businesses based in London looking to develop at different stages of their growth journey. With strategic solutions including mentoring, workshops, business growth advice and opportunities across our London network, we can help unlock your business potential.
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