The PR Power Hour

The PR Power Hour

The PR Power Hour with City Road Communications

By Business Growth Programme

Date and time

Thu, 4 Jun 2020 06:00 - 07:30 PDT

Location

Online

About this event

The PR Power Hour, attendees will learn about the value of public relations, how to develop a successful strategy to get your business into the media, how to measure KPIs from a PR campaign.

THE VALUE OF PR

For many business leaders, PR can be something of an alien concept. Some do not quite understand what PR entails, while others question the value of investing in it. However, if done right, it can have a huge impact on improving the awareness and reputation of a brand as well as supporting long-term commercial growth.

During the PR Power Hour presentation, City Road Comms will answer the following questions:

• What exactly do we mean by PR, and why do all businesses need a PR strategy?

• What value can PR deliver to a business – and how do you measure it?

• What are the keys to developing an effective PR strategy for your business?

• And what are the most important dos and don’ts when speaking to journalists?

This session will include examples of how other businesses in the design sector have successfully managed to get their brand in front of potential customers in the media.

PRESENTER

Dominic Pollard is the director of City Road Communications, a boutique PR agency that specialises in using research, data and expertly crafted content to secure amazing media coverage for its clients. Founded in 2012, City Road Comms is part of Media Ventures International, owner of B2B tech publication UK Tech News (UKTN). The Old Street-based agency works predominantly with SMEs across a range of tech sectors.

This session is aimed at: Founders, C-Suite, Marketing, PR or Comms. Roles

Joining instructions

You will receive the link to the Zoom session via email confirmation when you register your place. There will also be an automatic reminder email sent 48 hours prior, 2 hours prior, and when the event starts.

You can find more information on how to join a Zoom meeting here.

We will be documenting the event for social media, educational and promotional purposes. Please let us know if you do not want to be included.

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Organised by

London & Partners Business Growth Programme can help you grow your business and boost your innovation, productivity and profitability. This free 3-month programme offers tailored, impartial advice to businesses based in London looking to develop at different stages of their growth journey. With strategic solutions including mentoring, workshops, business growth advice and opportunities across our London network, we can help unlock your business potential.

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