The Practice Strategy Sessions will take place in two locations:
1. THE PRACTICE STRATEGY SESSION: MANCHESTER/Venue TBC: 20th MAY 2017
2. THE PRACTICE STRATEGY SESSION: LONDON/Venue TBC: 17th JUNE 2017
Jo and Steve talk about a Blue Cow Practice. At its heart a Blue Cow Practice has overcome the five most common failings almost all practices suffer from:
Most practices do not have a strong and clear Intention
Most practice owners wear all the hats all the time in their business and don’t know how to take them off
Most practice owners want their practice to provide them with more free time, less worry and more money but it never does.
Most practices do not evoke strong positive feelings around its products and services
Most practice owners “settle” for the wrong “staff” members and spend too much time dealing with staff issues instead of growing their business.
Don't reinvent the wheel - find out what works and what doesn't.
A Blue Cow Practice has also implemented 5 key business secrets most practice owners don’t know and all successful ones do.
We call it 5V Technology
Maya Angelou once said: ‘People will forget what you did, they will forget what you said, but they’ll never forget how you made them feel.’ So it is with business - all the best businesses induce strong feelings around their products and services.
Staff members can be the greatest asset a business has or they can be its greatest liability. It all depends on the culture within the business. The most successful businesses have developed a clear and strong culture before ever inviting anyone to work for them.
There are three distinct voyages that are taken through a business. The first is the customer’s voyage, the second is the team member’s voyage, the last (and most important) is the business owner’s voyage. All should be compelling, all should be fulfilling and all should energise the voyager rather than deplete him.
All projects must become visible. It used to be called marketing, but in the current climate of unlimited choices, marketing is outdated. Instead, the most successful businesses are becoming visibility by holding long and compelling conversations with it’s current and potential customers, clients and fans.
The decision to buy the products or services of any great business is usually an emotional one. Great businesses have tremendous repeat business uptake; a visceral reflex rather than logical analysis is what they strive for, so that the act of repeat buying is an emotional decision rather than a cerebral one.