This session is in two parts.
Part 1: Tuesday 12 Nov 10.30am-12.30pm and Part 2: Wednesday 20 Nov 2.30pm – 4.30pm
The Price is Right
Getting your pricing right is critical to success and a key element of your marketing and sales strategy. But how do you know your pricing is right and will help to achieve your goals?
In Part 1 of this this interactive workshop series, you will explore how to price for profit using the Cost-Plus approach to pricing. The session will also explain Market Based Pricing and how this applies to designer-maker businesses.
In Part 2, you will look at the importance of Value Based pricing for niche markets like craft and how you can use different pricing strategies to achieve different business goals. Both sessions include practical exercises to help you explore which pricing strategies best apply to your work, giving you confidence that your price is right!
WHAT YOU’LL GAIN
· An understanding of Cost-Plus pricing
· Worksheets on calculating costs and some simple formula to work with
· How to set wholesale and retail prices
· Clarity on the difference between commission, mark-ups and margins
· An understanding of how to apply Market and Value Based pricing to your own work
WHO’S IT FOR?
This session is ideal for both start-up business seeking guidance on how to price their work and established businesses looking to review their pricing to improve sales and profitability.
ABOUT THE TRAINER:
Ellen has overall responsibility for Cockpit Arts' Business and Business Support services. She is an accredited business coach, provides one-to-one support and delivers training in financial and business planning, management and strategy tailored to designer-makers. Ellen holds a degree in Economics from the University of Birmingham and a postgraduate diploma in administrative management. She previously worked for The Princes Trust, Arts Council England and Andersen management consultancy.
Cancellations & Refunds Policy for Cockpit Arts studio holders
If you need to cancel your booking for any reason please let Imogen Gray know as soon as possible either by telephone, 020 7419 1963, or email firstname.lastname@example.org.If we are given a minimum 2 days notice of your cancellation, we can offer your place to another person. In cases of cancellations of less than 48 hours or non-attendance on any professional development session, a cancellation fee of £10 will be charged. Cockpit Arts will add this penalty to your next Office Services invoice.
Cancellations & Refunds Policy for non-studio holders
If you need to cancel your booking for any reason please let Imogen Gray know as soon as possible either by telephone, 020 7419 1963, or email email@example.com. If we are given a minimum 2 days notice of your cancellation, we can offer your place to another person and refund your fee. In cases of cancellations of less than 48 hours or non-attendance on any workshop, the fee will still be charged.
When & Where
At Cockpit Arts we support extraordinary craftspeople who create exquisite work. We are an award winning social enterprise and the UK’s only creative-business incubator for designer-makers. We provide studio space and a package of support for 165 designer-makers - helping them to accelerate their businesses whilst growing creatively. Through our network we have helped thousands of makers, many of whom have gone on to achieve national and international success. Find our more About Us and the Impact of our work.